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Featured Story
Scaling Trust with an AI Enrollment Funnel Strategy
Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.
Higher Ed Video Marketing: Why Universities Need a Video-First Strategy
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
The Great Recalibration: What 2026 Means for Mission-Fit Marketing
Mission-fit marketing 2026 represents a fundamental shift from the "attention race" of the last decade to a new "trust race" in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion of generative AI. Many...
From Brand Awareness to Enrollment-Driven Marketing
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
More from the blog
Breaking Down Silos in Higher Ed Starts With Better Storytelling
Breaking down silos in higher education starts with human storytelling that aligns marketing, enrollment, advancement, and alumni teams.
5 Critical UX Mistakes on University Websites
Fix these 5 critical UX mistakes on your college website to stop losing students and start building trust through a mission-fit digital experience.
A Higher Education Fundraising Strategy for Building a Culture of Generosity That Lasts
Discover how a proven higher education fundraising strategy can turn annual fund donors into legacy givers. Lessons from 35 years of advancement leadership.