7 Essential Education Marketing Strategies for 2025: A Complete Guide
With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
15 More Gen Z Swag Ideas For Your Students
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
The Five Barriers to Effective Multicultural Marketing
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
