by Bart Caylor | Sep 21, 2026 | Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Leveraging AI
AI enrollment reporting can help colleges turn mountains of enrollment data into something far more useful: a clearer understanding of what is actually happening. If you work in enrollment or marketing, you probably don’t have a shortage of data. You have CRM reports,...
by Bart Caylor | Sep 10, 2026 | Marketing Strategies, content marketing, Featured, Strategies, Branding
As part of our Summer Rewind series, I wanted to repost this article that I published a while back because brand awareness is still often touted as the holy grail of marketing, But for small colleges and universities, awareness campaigns can quickly become a...
by Bart Caylor | Sep 7, 2026 | Enrollment, Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Future of Higher Ed, Strategies
Your enrollment marketing strategy must change because the next generation of students is researching, comparing, and making decisions long before many institutions know they are interested. For enrollment and marketing teams already managing tight budgets, ambitious...
by Bart Caylor | Aug 31, 2026 | Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Generation Z, Recruiting, Branding
Mission-Fit Marketing works best when colleges treat it as a long-term strategy for enrollment, culture, messaging, and institutional alignment rather than another campaign on the calendar. I understand why campaign thinking is so tempting. When enrollment pressure...
by Bart Caylor | Aug 10, 2026 | Branding, Marketing Strategies, Marketing Trends, Marketing Budgets, Marketing Campaigns, Enrollment, Featured, Ideas, Strategies
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Jul 30, 2026 | Branding, Marketing Strategies, Featured, Print Media, Strategies, Email Marketing, Podcast
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
