Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
Building a Global Community on Your Campus

Building a Global Community on Your Campus

As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
15 More Gen Z Swag Ideas For Your Students

15 More Gen Z Swag Ideas For Your Students

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
5 Adjustments You Can Make to Attract Mission-Fit Students

5 Adjustments You Can Make to Attract Mission-Fit Students

Compatibility is one of the most critical factors to the long-term success of any relationship.  When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...