by Bart Caylor | Apr 21, 2022 | Advancement, Featured, Fundraising Advancement, Giving, Podcast
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Mar 24, 2022 | Advancement, Featured, Fundraising Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Feb 21, 2022 | Advancement, Blog, Featured, Fundraising Advancement
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
by Bart Caylor | Mar 23, 2020 | Advancement, Blog, Featured, Fundraising Advancement
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...
by Bart Caylor | Mar 16, 2020 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
by Bart Caylor | Sep 16, 2019 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
