Homecoming Marketing: 7 Key Roles to Play
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
Higher Ed Donation Pages: How to Optimize Them
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...
