Pay It Forward: Higher Ed Advancement

Pay It Forward: Higher Ed Advancement

Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors.  But how much easier would it be if your school, college, or university just had a culture of philanthropy in...
Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
Homecoming Marketing: 7 Key Roles to Play

Homecoming Marketing: 7 Key Roles to Play

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
State of Capital Campaigns: Internet Giving & Micro-Philanthropy

State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
The 5 Elements of an Effective Fundraising Case Statement

The 5 Elements of an Effective Fundraising Case Statement

If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging.  Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
Higher Ed Donation Pages: How to Optimize Them

Higher Ed Donation Pages: How to Optimize Them

Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...