by Bart Caylor | Dec 1, 2022 | Branding, Featured, Strategies, Podcast
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
by Bart Caylor | Nov 28, 2022 | Featured, Strategies
Lead generation campaigns can cause any higher ed marketer to start biting their nails. As the name suggests, these marketing campaigns are designed to bring in leads that can then be cultivated into enrolled students. Uncertainty is a part of their nature as you...
by Bart Caylor | Nov 24, 2022 | Featured, Podcast, Tools
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
by Bart Caylor | Nov 21, 2022 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Strategies
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
by Bart Caylor | Nov 17, 2022 | Featured, Strategies, Podcast
When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
by Bart Caylor | Nov 14, 2022 | Featured, Strategies
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
