Featured Archives | Caylor Solutions

How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Blog, Email Marketing, Featured, Higher Ed Marketing

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...

Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS

by Bart Caylor | Feb 15, 2021 | Blog, content marketing, Featured, Marketing Strategies, Strategies

One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...

7 Things You Can Do Today to Improve Email Open Rates

by Bart Caylor | Feb 8, 2021 | Blog, Email Marketing, Featured

Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...

Productivity and Your Mental Health

by Bart Caylor | Feb 1, 2021 | Blog, Featured, Higher Ed Marketing

Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...

9 Reasons to Enable Live Chat with Software Like Olark on Your Website

by Bart Caylor | Jan 25, 2021 | Blog, Featured, Inbound Marketing, Marketing Strategies

Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...

LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment

by Bart Caylor | Jan 18, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media

What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...