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Flipping the Funnel: How Direct Admissions is Redefining Enrollment

Flipping the Funnel: How Direct Admissions is Redefining Enrollment

by Bart Caylor | Jul 17, 2025 | Enrollment, Featured

For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
AI Video Content Creation: How to Scale Authenticity and Engagement

AI Video Content Creation: How to Scale Authenticity and Engagement

by Bart Caylor | Jul 14, 2025 | Tools, Leveraging AI, Featured, Ideas, Future of Higher Ed, Generation Z

AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention

Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention

by Bart Caylor | Jul 10, 2025 | Featured, Strategies, Podcast

Innovating enrollment is no longer optional—it’s essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today’s...
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

by Bart Caylor | Jul 7, 2025 | Strategies, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Tools, Leveraging AI

AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

by Bart Caylor | Jul 3, 2025 | Featured, Strategies, Podcast, Teams

Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
Authentic Engagement: AI-Driven Chatbots for Higher Education

Authentic Engagement: AI-Driven Chatbots for Higher Education

by Bart Caylor | Jun 30, 2025 | Future of Higher Ed, Strategies, Tools, Featured

AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us