Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
5 Crisis Management Tips for Higher Ed Marketers

5 Crisis Management Tips for Higher Ed Marketers

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
Truth in Advertising: Authenticity in Higher Ed Marketing

Truth in Advertising: Authenticity in Higher Ed Marketing

Authenticity in higher ed marketing has to take a front seat because there is a lot at stake.  On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff.  But there is another looming problem for higher education that isn’t...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience.  Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
How to Market to First-Generation Hispanic Students

How to Market to First-Generation Hispanic Students

There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students.  There is little we can do about the numerous factors making up the looming enrollment cliff.  Continuing effects from the COVID-19...