Featured Archives | Caylor Solutions

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

How to Include Donor Stories in Your Marketing

by Bart Caylor | Jun 17, 2021 | Featured, Fundraising Advancement, Podcast

Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...

Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences

by Bart Caylor | Jun 14, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...

More Than Just Words: How Your Marketing Strategy Can Promote Equity

by Bart Caylor | Jun 10, 2021 | Featured, Marketing Strategies, Podcast

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...

How to Make Marketing Plan Revisions

by Bart Caylor | Jun 7, 2021 | Blog, Featured, Marketing Strategies

When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date. Unfortunately, the last thing anyone wants to do after...

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...