by Bart Caylor | Jul 30, 2026 | Branding, Marketing Strategies, Featured, Print Media, Strategies, Email Marketing, Podcast
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
by Bart Caylor | Jul 27, 2026 | Marketing Campaigns, Featured, Ideas, Strategies, Recruiting, Branding, Marketing Strategies
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jul 23, 2026 | Strategies, Branding, Marketing Strategies, Marketing Campaigns, Featured, Print Media, Ideas, Future of Higher Ed, Generation Z, Podcast
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
by Bart Caylor | Jul 20, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Strategies, Generation Z, Leveraging AI
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
by Bart Caylor | Jul 16, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Podcast
Higher ed differentiation is getting harder. Not because colleges and universities don’t have great things to offer. Most of them do. They have committed faculty. Strong programs. Beautiful campuses. Caring communities. Meaningful student experiences. Championship...
by Bart Caylor | Jul 9, 2026 | Featured, Strategies, Advancement, Marketing Strategies
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren’t just nostalgic supporters or fundraising prospects—they’re living proof of your institution’s value. They carry your brand into...
