by Bart Caylor | Aug 17, 2026 | Strategies, Branding, Featured, Ideas, Future of Higher Ed, Generation Z, Tools, Leveraging AI
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
by Bart Caylor | Aug 13, 2026 | Branding, Featured, Strategies, Podcast, Teams
Enrollment innovation starts before a prospective student ever fills out a form, opens an email, attends a campus visit, or appears in your CRM. We analyze inquiry volume. We study application conversion. We look at admit rates, yield, melt, and every step in between....
by Bart Caylor | Aug 10, 2026 | Marketing Budgets, Marketing Campaigns, Enrollment, Featured, Ideas, Strategies, Marketing Trends, Branding, Marketing Strategies
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Aug 6, 2026 | Branding, Featured, Future of Higher Ed, Strategies, Generation Z, Podcast
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
by Bart Caylor | Aug 3, 2026 | Enrollment, Featured, Recruiting
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
by Bart Caylor | Jul 30, 2026 | Branding, Marketing Strategies, Featured, Print Media, Strategies, Email Marketing, Podcast
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
