by Bart Caylor | Aug 27, 2026 | Featured, Ideas, Strategies, Generation Z
As part of our Summer Rewind series, we’re revisiting this conversation with Tracey Harrison about how thoughtful campus events can become powerful expressions of your institution’s brand. Event branding in higher education goes beyond coordinating logistics and...
by Bart Caylor | Aug 17, 2026 | Branding, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Tools, Leveraging AI
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
by Bart Caylor | Aug 10, 2026 | Strategies, Branding, Marketing Strategies, Marketing Trends, Marketing Budgets, Marketing Campaigns, Enrollment, Featured, Ideas
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Jul 27, 2026 | Marketing Campaigns, Branding, Marketing Strategies, Featured, Ideas, Strategies, Recruiting
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jul 23, 2026 | Strategies, Generation Z, Podcast, Future of Higher Ed, Branding, Marketing Strategies, Marketing Campaigns, Featured, Print Media, Ideas
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
by Bart Caylor | Jun 11, 2026 | Featured, Ideas, Strategies, Marketing Budgets
If you’re exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the...
