15 More Gen Z Swag Ideas For Your Students

15 More Gen Z Swag Ideas For Your Students

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
Marketing Insights From Guy Kawasaki

Marketing Insights From Guy Kawasaki

Guy Kawasaki has been a marketing icon since his early days with Apple where he spread the word of a product that’s now synonymous with personal computing, Macintosh.  Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist...
40 Ideas for Irresistible Lead Generation Content

40 Ideas for Irresistible Lead Generation Content

Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
ChatGPT: Empower Your Higher Ed Marketing Teams

ChatGPT: Empower Your Higher Ed Marketing Teams

November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
Brand Perception: 5 Survey Questions You Should Be Asking

Brand Perception: 5 Survey Questions You Should Be Asking

“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
Homecoming Marketing: 7 Key Roles to Play

Homecoming Marketing: 7 Key Roles to Play

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...