Small Enrollment Marketing Budget? 5 Tips to Get the Job Done Affordably

by Bart Caylor | Oct 18, 2021 | Blog, Featured, Marketing Budgets

Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Long Term Marketing Contracts: The Smart Choice?

by Bart Caylor | Jul 29, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Budgets, Marketing Campaigns, Marketing Trends

Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things.  I use contracts with all my clients. When done right, they are an incredibly useful business...

Assembling Your Education Marketing Team [Part 1]

by Bart Caylor | Jan 14, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Budgets

It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...

You Mean Video Marketing Doesn’t Have to Break the Budget?

by Bart Caylor | Jan 7, 2019 | Blog, Featured, Marketing Budgets, Marketing Trends

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank.  Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor Solutions...

How to Hire an Effective Education Marketing Agency

by Bart Caylor | Jan 29, 2018 | Blog, Featured, Marketing Budgets

Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...