Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...
It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...
Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor Solutions...
Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...