by Bart Caylor | Jan 23, 2023 | Print Media, Advancement, Email Marketing, Marketing Budgets, Blog, Featured
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Sep 12, 2022 | Marketing Strategies, Email Marketing, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | May 2, 2022 | social media, Websites, Blog, Featured, Higher Ed Marketing, Email Marketing
Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...
by Bart Caylor | Apr 4, 2022 | Enrollment, Blog, Featured, Email Marketing
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
by Bart Caylor | Dec 20, 2021 | Blog, Featured, Email Marketing
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
by Bart Caylor | Jun 21, 2021 | Strategies, Email Marketing, content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
