Leveraging Students as Co-Creators for Your Social Media Content

Leveraging Students as Co-Creators for Your Social Media Content

We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with social...
Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
3 Reasons Why Your School Should Be Prepping for the Metaverse

3 Reasons Why Your School Should Be Prepping for the Metaverse

Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
5 Social Media Trends To Be Aware of in 2022

5 Social Media Trends To Be Aware of in 2022

As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
Social Media Strategies: How to Go Viral Like an Influencer

Social Media Strategies: How to Go Viral Like an Influencer

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...
10 Awesome Tools for Higher Education Digital Marketing

10 Awesome Tools for Higher Education Digital Marketing

Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...