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Mastering Organic Social Media: The 6M Framework to Engagement & Growth

Mastering Organic Social Media: The 6M Framework to Engagement & Growth

by Bart Caylor | Feb 13, 2025 | Branding, social media, Featured, Strategies, Podcast

Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
Mobilizing Student Content Creators

Mobilizing Student Content Creators

by Bart Caylor | Nov 11, 2024 | social media, Featured, Strategies, Teams

If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...
7 Ways to Identify Your School’s Differentiators

7 Ways to Identify Your School’s Differentiators

by Bart Caylor | Nov 4, 2024 | social media, Featured, Higher Ed Marketing

Do you know how your institution’s differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them.  When you can clearly define and communicate your unique qualities, you will stand...
Top 7 Social Media Strategies for Higher Education for Gen Z

Top 7 Social Media Strategies for Higher Education for Gen Z

by Bart Caylor | Oct 14, 2024 | social media, Featured, Strategies, Generation Z

If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.”  Platforms are changing, algorithms are shifting, and attention spans are shrinking.  Let’s...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee

How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee

by Bart Caylor | Sep 16, 2024 | social media, Enrollment, Featured

Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment

Social Media for GenZ: ZeeMee App’s Impact on Recruitment

by Bart Caylor | Aug 26, 2024 | social media, Featured, Generation Z, Podcast, Tools

Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it!  Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex.  Traditional communication...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us