by Bart Caylor | Apr 20, 2026 | social media, Featured
Instagram for higher education marketing is much more than posting cool content. It’s about proving to the right student that they belong on your campus. Many colleges feel pressure to post more, chase trends, or keep up with competitors who seem more visible online,...
by Bart Caylor | Mar 9, 2026 | social media, Featured, Strategies, Tools
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
by Bart Caylor | Mar 2, 2026 | Marketing Strategies, social media, Marketing Campaigns, Featured, Strategies
Protecting your institution’s higher ed digital marketing ROI requires a clear-eyed look at the data, specifically the true cost per student enrollment that often hides behind flashy but expensive digital campaigns. As a college president or cabinet member, you are...
by Bart Caylor | Jan 26, 2026 | Tools, Leveraging AI, Marketing Strategies, social media, Marketing Campaigns, Featured, Strategies, Generation Z
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
by Bart Caylor | Aug 11, 2025 | content marketing, social media, Featured, Strategies
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
by Bart Caylor | Feb 13, 2025 | social media, Featured, Strategies, Podcast, Branding
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
