by Bart Caylor | Aug 3, 2026 | Enrollment, Featured, Recruiting
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
by Bart Caylor | Jul 27, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Ideas, Strategies, Recruiting
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jun 1, 2026 | Marketing Trends, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | May 4, 2026 | Recruiting, Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Mar 12, 2026 | Featured, Branding, Marketing Strategies, Marketing Campaigns, Enrollment, Strategies, Podcast, Recruiting
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
