On Demand Course:

I’ll show you step by step how to use Feedly, Buffer, and Revue to semi-automate content for your prospective students and parents.

Here is what you are getting:

  • Self-paced instruction
  • Proven methods for curating content
  • Step-by-step video explanation of setting up tools
  • Bonus articles on timing on social media
  • Bonus content for sources of content

$39

The Higher Ed Marketer Podcast

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

The Higher Ed Marketer

Free Content:

Ebooks

Guide to Website Redesign Planning
An ebook to assist for a website redesign containing 10 best practices to impact enrollment.

 #Hashtags: Your Social Media Secret Weapon
An ebook to assist with how to best utilize hashtags in your social media marketing.

 Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers
An ebook containing best practices and tips from the pros for writing for the web.

 Marketing on a Shoestring Budget
An ebook containing powerful, proven marketing strategies that cost little to nothing so you can excel in your marketing with money to spare.

 25 Ideas for Great Admissions Content
Content ideas to drive behavior and next steps on your enrollment website.

Coming Soon:

 7 Infographics for Your Enrollment-Driven Website
A review of critical infographic content to use on your admissions website. Sign up to be notified when it is ready.

Virtual Campus Tour Tools

The following tools are part of the Virtual Campus Tour webinar (available soon for on demand download). We have personally purchased, tested, and used all of these recommendations.

Cameras:

Ricoh Theta V 360 Camera Great to use for Google Maps (works as an approved camera to upload directly to Google Maps Street View). One of the best tools that includes both photo and video capabilities, as well as wireless streaming opportunities for virtual campus tours. Get your Ricoh Theta V Camera here.

 Mevo Live Broadcast Camera Will provide options to allow you to create a full live broadcast with multiple “virtual cameras” that can be controlled via mobile device. Excellent choice for forums, live events that you want to broadcast to Facebook Live or YouTube Live. Mevo can be found here at Amazon.

  Logitech Brio 4K WebCam Great webcam for webinars, face-to-face Zoom meetings, and other aspects of virtual admissions. The Brio can be purchase here.

Accessories:

 Blue Yeti Microphone The Blue Yeti is a professional quality USB microphone to take your webinars and Zoom video calls to the next level for virtual admissions. Also consider utilizing BombBomb for personalized video emails. Get the Blue Yeti Microphone here.

  Lavalier Microphone Lav mic to use with the Theta camera or smart phone to bring a level of professional audio quality for the tours. Purchase your lavalier microphone here.

 Tripod/Selfie Stick Tripod that also operates as a selfie stick. Works with all cameras above, as well as option for mounting smart cameras. Grab a selfie stick tripod here.

 Smooth Q2 Camera Stabilizer  Zhiyun Smooth Q2 is a compact smartphone gimbal stabilizer packed with versatile functions including Vertigo shots, Vortex shots and POV shots. 

In an ever-changing landscape, can Christian higher education survive? Even thrive? We believe it can and must.
Its mission is more important than ever.

Join us and explore new ideas.

Real ideas. Exciting ideas.
Ideas that sustain the future of Christian education.

Friday Finds – New Ideas Under $500

Wednesday Finds Newsletter – November 2022
Friday Finds Newsletter – October 2022
Friday Finds Newsletter – September 2022
Friday Finds Newsletter – August 2022
Friday Finds Newsletter – July 2022


For Personalization:
Personalized Gifts & Unique Gift Ideas – $8+
Lands’ End Business – One Out Custom Apparel and Gifts – $8 +
GIPHY – Be Animated – FREE
Cameo – Personalized Videos Featuring Your Favorite Stars – $40+
Unique Dimensional Mailers – $Varies
Acceptance Packs – $Varies
Custom Wax Sealer – $29
Spokenote™ Stickers – $9
BombBomb Video Messaging – Starting $33/mo
Olark Full-Featured Live Chat – Starting $29/mo

Content Development:
The Down and Dirty DIY Lighting Kit – $150 at Home Depot
Canvas Lamp – Beautifully Lit Videos on Your Phone from your Desktop – $175
Loom: Async Video Messaging/Explainers – Free – $8/mo
MemoryFox – Community Generated Content – $Varies
Canva – What Will You Design Today? – Nonprofit: Free Pro Version for Nonprofits
Newspaper Club – Make and print your own newspapers – $79+
Namelix – Business Name Generator – Powered by AI – FREE
Rytr – Best AI Writer, Content Generator & Writing Assistant – $Free – $29/mo
Lavalier Lapel Microphone – $14
Smartphone Tripod/Selfie Stick Adapter – $10
Gimbal Stabilizer for Smartphone – $169

Campus Experience:
Insta360 ONE X2 – Waterproof 360 Action Camera with Stabilization – $499 Amazon
Roundme – Create Virtual Tours Online – $99/yr

Road Ideas:
Creative Fabric Exhibit Backdrops | BannerBuzz – $200+
NFC Business Cards – Starting at $50
NFC Taps – $50 + $50 yearly subscription
Square Business Cards – 50 cards for $23

Professional Development:
How to Market a University – Mastercourse – Enrollify – $39
Enrollify Cohorts – Enroll in a 4-week course on higher education marketing this fall. – Prices Vary

Recommended Reads and Resources:
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience – $20
Enrollify – Where Higher Ed Marketers Come to Grow – FREE and <$100
Bob Johnson’s Higher Education Marketing Newsletter – FREE
Good Services: How to Design Services that Work – Downe – Starting at $9.87
Building a StoryBrand – Miller – Starting at $14.99
Human-Centered Communication – Beute & Pacinelli – Starting at $11.99
ebook: 25 Ideas for Great Admissions Content – Caylor Solutions – $FREE
Generation Alpha – McCrindle – Starting at $9.99
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content – Handley – $25
How to Market a University: Building Value in a Competitive Environment – Flannery – Starting at $22.99

 

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