A different kind of agency offering fresh perspective and solutions
tailored to your unique education marketing challenges.
finds answers to your education marketing challenges.
A different kind of agency offering fresh perspective and solutions
tailored to your unique education marketing challenges.
delivers measurable results to impact your institutional goals.
A different kind of agency offering fresh perspective and solutions
tailored to your unique education marketing challenges.
We spend a lot of time thinking about marketing.
We write about new ideas and ways of effectiveness each week in our blog.
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Measurable ResultsnWe work with you and your team to identify the needs, the goals, and the measurements for success. Whether that be a digital strategy for social media, inbound marketing, or websites, we work with your end goal in mind.nCaylor Solutions works to deliver measurable results to impact your institutional goals.
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What Makes Us Unique?
We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing.
We produce solutions to marketing and communication challenges.
We produce a return on an investment.
We produce results.
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Measurable Results
We work with you and your team to identify the needs, the goals, and the measurements for success. Whether that be a digital strategy for social media, inbound marketing, or websites, we work with your end goal in mind.
Caylor Solutions works to deliver measurable results to impact your institutional goals.
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+15%
Anderson University, IN YOY Enrollment Growth
+22%
Franklin University YOY Enrollment Growth Resulting in Closed Class
+13%
Marian University YOY Enrollment Growth
Leverage Our Experience
A Virtual Marketing Firm
Smarter Thinking.
Bart doesn’t merely perform a service or deliver a product. Instead, he and his team help by upgrading our team’s capacity to master and sustain leverage of these tools and media for mission fulfillment…he is proving to be a game changer for us and for our member colleges.”
Dr. Ralph Enlow, President ABHE
Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how.
Marketing to Multiple Generations
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well.
Email Marketing is Far From Dead
Using automation for your email marketing campaigns is a must. Be it Mailchimp, Constant Contact, Drip, or others, the reporting aspect of each can help you be very pointed about when you send emails. And, you can bank on the fact that each of your segmented audiences will open their emails during different peak times.
5 Listening Tools to Gauge Education Brand Perception
A common challenge we help our education clients overcome is understanding where they stand as a brand. While not an exact science, there are ways to gauge your school’s brand perception.
![Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]](https://i2.wp.com/www.caylor-solutions.com/wp-content/uploads/2019/04/Students_AdobeStock_198661316_2000x1334.jpg?resize=400%2C250&ssl=1)
Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]
Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students.