How to Market to First-Generation Hispanic Students

How to Market to First-Generation Hispanic Students

There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students.  There is little we can do about the numerous factors making up the looming enrollment cliff.  Continuing effects from the COVID-19...
15 More Gen Z Swag Ideas For Your Students

15 More Gen Z Swag Ideas For Your Students

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
5 Ways You Can Elevate Your Student Ambassador Team

5 Ways You Can Elevate Your Student Ambassador Team

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
Marketing to Gen Z for Traditional Admissions

Marketing to Gen Z for Traditional Admissions

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
Engage Your Audience: Finding Your School’s Community Watering Holes

Engage Your Audience: Finding Your School’s Community Watering Holes

Community is about belonging. “Communities are people. They are not abstractions. They are not rhetoric. They are human beings.” — Nina Simon, The Art of Relevance Our perception of community has undergone a drastic evolution in the digital age, not to mention...
15 Gen Z Swag Ideas for Your Students

15 Gen Z Swag Ideas for Your Students

As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...