by Bart Caylor | Aug 17, 2026 | Branding, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Tools, Leveraging AI
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
by Bart Caylor | Aug 6, 2026 | Strategies, Branding, Featured, Future of Higher Ed, Generation Z, Podcast
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
by Bart Caylor | Jul 23, 2026 | Marketing Campaigns, Featured, Print Media, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Branding, Marketing Strategies
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
by Bart Caylor | Jul 20, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Strategies, Generation Z, Leveraging AI
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
by Bart Caylor | Jul 13, 2026 | Tools, Marketing Strategies, social media, Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jul 6, 2026 | Future of Higher Ed, Strategies, Generation Z, Leveraging AI, Featured
The use of AI in college admissions outreach is creating a trust challenge that enrollment and marketing teams cannot afford to ignore. Most admissions teams I talk with are already stretched thin. They are being asked to personalize more, respond faster, improve...
