by Bart Caylor | Jun 27, 2022 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Trends, social media
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
by Bart Caylor | Jun 20, 2022 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
by Bart Caylor | Apr 28, 2022 | Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Podcast
In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern...
by Bart Caylor | Dec 16, 2021 | content marketing, Featured, Future of Higher Ed, Generation Z, Podcast, Strategies
Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
by Bart Caylor | Sep 2, 2021 | Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Podcast
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
by Bart Caylor | Jul 19, 2021 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Marketing Trends
Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
