Generation Z Archives - Caylor Solutions

How Schools Are Succeeding with One-to-One Video and TikTok

by Bart Caylor | Dec 16, 2021 | content marketing, Featured, Future of Higher Ed, Generation Z, Podcast, Strategies

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...

Proven Strategies to Help Generation Alpha Thrive

by Bart Caylor | Sep 2, 2021 | Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Podcast

Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...

6 Tips for Marketing Higher Ed to Generation Alpha

by Bart Caylor | Jul 19, 2021 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Marketing Trends

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...

How to Increase Student Retention with Education Marketing

by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Generation Z, Higher Ed Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...