Your 2023 Higher Ed Marketing All-Star Team
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
Behind the Numbers: U.S. News & World Report Best Colleges Rankings
There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made. What are the rankings? Are they fair? Do they misrepresent things? Because of all the doubts rising about the reliability of their...
5 Principles of Trauma-Informed Marketing for Higher Ed
It’s a sober topic. But as the breadth of the psychological damage done by the COVID-19 pandemic becomes clearer, trauma-informed marketing will not only be the smart thing for higher ed marketers, but it will also be the right thing to do. In recent years, the...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
