5 Principles of Trauma-Informed Marketing for Higher Ed

5 Principles of Trauma-Informed Marketing for Higher Ed

It’s a sober topic. But as the breadth of the psychological damage done by the COVID-19 pandemic becomes clearer, trauma-informed marketing will not only be the smart thing for higher ed marketers, but it will also be the right thing to do. In recent years, the...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
Brand Framework: Reshaping and Rediscovering Your School’s Promise

Brand Framework: Reshaping and Rediscovering Your School’s Promise

For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
10 Critical Signs Your College or University Needs a Rebranding Campaign

10 Critical Signs Your College or University Needs a Rebranding Campaign

In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign?   Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...
Why You Should Partner With a Higher Ed Marketing Agency

Why You Should Partner With a Higher Ed Marketing Agency

A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
Leading Organizational Change Through Branding

Leading Organizational Change Through Branding

When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change.  By changing the stories shared...