content marketing Archives | Caylor Solutions

How to Automate Your Enrollment Marketing Content Strategy

by Bart Caylor | Sep 14, 2020 | Blog, content marketing, Email Marketing, Featured

Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...

SEO Update 2020: 7 Insights for Enrollment Marketing

by Bart Caylor | Jul 6, 2020 | Blog, content marketing, Featured, Strategies, Websites

In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...

Cameo: The New Influencer Marketing

by Bart Caylor | May 18, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...

8 Ways to Recycle Content for Enrollment Marketing

by Bart Caylor | Apr 20, 2020 | Blog, content marketing, Featured

If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you...

How Colleges Can Use Geotargeting to Improve Website Performance

by Bart Caylor | Mar 9, 2020 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...