by Bart Caylor | Jan 12, 2026 | content marketing, Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
by Bart Caylor | Jan 5, 2026 | content marketing, Featured, Content Roundup
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
by Bart Caylor | Dec 18, 2025 | content marketing, Featured, Future of Higher Ed, Marketing Strategies
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
by Bart Caylor | Dec 15, 2025 | Featured, Branding, Marketing Strategies, content marketing, Marketing Trends, Ideas, Strategies
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: “We are the...
by Bart Caylor | Nov 24, 2025 | Branding, Marketing Strategies, content marketing, Featured, Strategies
Faith-based college marketing isn’t just about faith. It’s also about having a focused strategy on cultivating relationships with mission-fit students for your school. In today’s higher ed environment, Christian colleges and universities face a unique dual challenge:...
by Bart Caylor | Oct 16, 2025 | Podcast, Branding, Marketing Strategies, content marketing, Marketing Budgets, Featured, Strategies
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
