5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff
If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
How to Create a Story Pipeline for Higher Education Marketing
You already know stories are one of your most powerful tools as a higher-ed marketer. You probably also know, from first-hand experience, that collecting the stories you would love to have for your marketing efforts is a challenge. You are confident there are a...
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion
Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
How to Turn Your Team into a Content Marketing Powerhouse
Content marketing is the most powerful tool you have for attracting right-fit students to your college or university. The basic idea for this kind of marketing is simple: create content that provides value to your audience while building trust and authority. As they...
Post-Pandemic Budgeting: Put Your Digital Marketing to Work
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
