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COVID-19 Messaging for Education Marketing [Part 1]

COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...
2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

by Bart Caylor | Dec 28, 2020 | Blog, content marketing, Email Marketing, Enrollment, Featured, Ideas

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

by Bart Caylor | Nov 30, 2020 | Blog, content marketing, Enrollment, Featured, Ideas

Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
Marketing Personalization: How to Use this Magic Technique

Marketing Personalization: How to Use this Magic Technique

by Bart Caylor | Nov 2, 2020 | Blog, content marketing, Featured, Marketing Strategies

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...
How to Increase Student Retention with Education Marketing

How to Increase Student Retention with Education Marketing

by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Generation Z, Higher Ed Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
How to Automate Your Enrollment Marketing Content Strategy

How to Automate Your Enrollment Marketing Content Strategy

by Bart Caylor | Sep 14, 2020 | Blog, content marketing, Email Marketing, Featured

Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...
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Bart Caylor

Recent Posts

  • 9 Reasons to Enable Live Chat with Software Like Olark on Your Website
  • LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
  • COVID-19 Messaging for Education Marketing [Part 2]
  • COVID-19 Messaging for Education Marketing [Part 1]
  • 2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

Today must be the day to talk #retention – second one today I’ve come across that does a great job discussing how to retain students. We talk a lot about #enrollment and #recruitment. Let’s look at how #marketing helps retain your students. https://t.co/7WOJatOVLh https://t.co/C2WBha2yUF


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20 hours ago

@EnrollmentFuel recently launched its new #educationmarketing #podcast. The second episode discusses retention in a challenging #highered environment. https://t.co/Dmcw8dccSX https://t.co/go5Nf0BmzW


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1 day ago

@Inspiredschoolm: Need some advice for your capital campaign marketing? The InspirED Gurus have some brilliant advice for you! https://t.co/mqExXdvwee #Fundraising @bartcaylor @intSchools @jdgoodman18 @digiovinedesign @Zehno @RHLConsultingUK



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1 day ago

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