content marketing Archives | Page 2 of 11

Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump

by Bart Caylor | Oct 14, 2019 | Blog, content marketing, Featured, Higher Ed Marketing

Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump. While it’s not officially the end of the enrollment cycle, most of us education marketers start...

Video Marketing: Education Marketing Videos I Like

by Bart Caylor | Oct 7, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need. Video marketing is a powerful tool to attract new prospective students into your...

4 Ways to Leverage Your Enrollment Communications Flow

by Bart Caylor | Sep 30, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Strategies

Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...

4 Creative Ways to Stand Out with Highly-Involved Parents

by Bart Caylor | Jul 15, 2019 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, social media, Strategies

Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....

Content Curation: 13 Valuable Facts You Need to Know

by Bart Caylor | Jul 8, 2019 | Blog, content marketing, Featured, Marketing Strategies, Strategies

How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation. The surest way to build brand awareness and stay top of mind is to continually...

Identifying Students with Highly-Involved Parents

by Bart Caylor | Jul 1, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Strategies

Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...