content marketing Archives - Page 2 of 15

Leveraging the Power of Storytelling in Education Marketing

by Bart Caylor | Jun 28, 2021 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences

by Bart Caylor | Jun 14, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...

Leveraging Educational Videos for Higher Ed Marketing

by Bart Caylor | Apr 12, 2021 | Blog, content marketing, Featured, Marketing Strategies

Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...

7 Higher Ed Video Marketing Strategy Ideas

by Bart Caylor | Apr 5, 2021 | Blog, content marketing, Featured, Marketing Strategies

With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...