Guide to Website Redesign Planning
An ebook to assist for a website redesign containing 10 best practices to impact enrollment.

 #Hashtags: Your Social Media Secret Weapon
An ebook to assist with how to best utilize hashtags in your social media marketing.

 Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers
An ebook containing best practices and tips from the pros for writing for the web.

 Marketing on a Shoestring Budget
An ebook containing powerful, proven marketing strategies that cost little to nothing so you can excel in your marketing with money to spare.

 25 Ideas for Great Admissions Content
Content ideas to drive behavior and next steps on your enrollment website.

Coming Soon:

 7 Infographics for Your Enrollment-Driven Website
A review of critical infographic content to use on your admissions website. Sign up to be notified when it is ready.

White Papers

Think Benefit (2010)
Process for brand exploration and development.

Web 2.0 (2008)
Exploration of what was emerging as Web 2.0.

The Media Sphere (2007)
Review of the available emerging digital channels of 2007.

The Media Sphere Poster (2007)
Poster of the media sphere of 2007.

Vendor-Client Relationship White Paper (2000)
This white paper brief reviews differing viewpoints of college website development. It includes a case study and review of success in the model developed by Anderson University and Brainstorm.


Developing Personas for Marketing (2013)
Ten minute presentation for Indiana CASE Fall Conference at Ivy Tech Community College.
Links referenced in presentation: Hubspot’s Buyer Persona Template

NACCAP Presentation – Evening (2013)
Presentation of new and to conference at Messiah College.

Interdependent Marketing (2013)
Presentation at NACCAP conference at Messiah College. Review of how interdependent marketing can drive conversion and enrollment marketing.

The Importance of Editorial Calendars (2013)
Ten minute presentation for Indiana CASE Spring Conference at Ball State University.

Leveraging Web Analtyics to Increase the Funnel (2012)
Presentation at NACCAP conference at Moody Bible Institute. Review of tools to measure analytics on your website to increase enrollment marketing.

More presentations are available at SlideShare, including older presentations from CASE District V, CASE International, as well as presentations on how social media and websites effects the church and youth.