On Demand Course:

I’ll show you step by step how to use Feedly, Buffer, and Revue to semi-automate content for your prospective students and parents.

Here is what you are getting:

  • Self-paced instruction
  • Proven methods for curating content
  • Step-by-step video explanation of setting up tools
  • Bonus articles on timing on social media
  • Bonus content for sources of content


The Higher Ed Marketer Podcast

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

The Higher Ed Marketer

Free Content:



Guide to Website Redesign Planning
An ebook to assist for a website redesign containing 10 best practices to impact enrollment.

 #Hashtags: Your Social Media Secret Weapon
An ebook to assist with how to best utilize hashtags in your social media marketing.

 Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers
An ebook containing best practices and tips from the pros for writing for the web.

 Marketing on a Shoestring Budget
An ebook containing powerful, proven marketing strategies that cost little to nothing so you can excel in your marketing with money to spare.

 25 Ideas for Great Admissions Content
Content ideas to drive behavior and next steps on your enrollment website.

Coming Soon:

 7 Infographics for Your Enrollment-Driven Website
A review of critical infographic content to use on your admissions website. Sign up to be notified when it is ready.

White Papers

Think Benefit (2010)
Process for brand exploration and development.

Web 2.0 (2008)
Exploration of what was emerging as Web 2.0.

The Media Sphere (2007)
Review of the available emerging digital channels of 2007.

The Media Sphere Poster (2007)
Poster of the media sphere of 2007.

Vendor-Client Relationship White Paper (2000)
This white paper brief reviews differing viewpoints of college website development. It includes a case study and review of success in the model developed by Anderson University and Brainstorm.


Developing Personas for Marketing (2013)
Ten minute presentation for Indiana CASE Fall Conference at Ivy Tech Community College.
Links referenced in presentation: Hubspot’s Buyer Persona Template

NACCAP Presentation – Evening (2013)
Presentation of new and to conference at Messiah College.

Interdependent Marketing (2013)
Presentation at NACCAP conference at Messiah College. Review of how interdependent marketing can drive conversion and enrollment marketing.

The Importance of Editorial Calendars (2013)
Ten minute presentation for Indiana CASE Spring Conference at Ball State University.

Leveraging Web Analtyics to Increase the Funnel (2012)
Presentation at NACCAP conference at Moody Bible Institute. Review of tools to measure analytics on your website to increase enrollment marketing.

More presentations are available at SlideShare, including older presentations from CASE District V, CASE International, as well as presentations on how social media and websites effects the church and youth.

Virtual Campus Tour Tools

The following tools are part of the Virtual Campus Tour webinar (available soon for on demand download). We have personally purchased, tested, and used all of these recommendations.


Ricoh Theta V 360 Camera . Great to use for Google Maps (works as an approved camera to upload directly to Google Maps Street View). One of the best tools that includes both photo and video capabilities, as well as wireless streaming opportunities for virtual campus tours. Get your Ricoh Theta V Camera here.

 Mevo Live Broadcast Camera Will provide options to allow you to create a full live broadcast with multiple “virtual cameras” that can be controlled via mobile device. Excellent choice for forums, live events that you want to broadcast to Facebook Live or YouTube Live. Mevo can be found here at Amazon.

 Logitech Brio 4K WebCam Great webcam for webinars, face-to-face Zoom meetings, and other aspects of virtual admissions. The Brio can be purchase here.


 Blue Yeti Microphone The Blue Yeti is a professional quality USB microphone to take your webinars and Zoom video calls to the next level for virtual admissions. Also consider utilizing BombBomb for personalized video emails. Get the Blue Yeti Microphone here.

  Lav Microphone Lav mic to use with the Theta camera or smart phone to bring a level of professional audio quality for the tours. Purchase your lav microphone here.

 Tripod/Selfie Stick Tripod that also operates as a selfie stick. Works with all cameras above, as well as option for mounting smart cameras. Grab a selfie stick tripod here.

 Smooth Q2 Camera Stabilizer  Zhiyun Smooth Q2 is a compact smartphone gimbal stabilizer packed with versatile functions including Vertigo shots, Vortex shots and POV shots. 

In an ever-changing landscape, can Christian higher education survive? Even thrive? We believe it can and must.
Its mission is more important than ever.

Join us and explore new ideas.

Real ideas. Exciting ideas.
Ideas that sustain the future of Christian education.

Marketing on a Budget

Recommended Reads

Considering a Website Redesign?

Not enough leads to your school website? Need a refresh? This book will help you in the process as you explore how to take the next steps!