What We Do

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From Crafting Clever Strategies to Cleverly Executing Them

Our team has [a combined bazillion] years of experience crafting marketing strategies and creative assets for the largest corporations to the smallest small businesses. Since 2011, we’ve focused exclusively on applying that knowledge and skill to our passion, education marketing.

As our work shows, we’ve got what it takes to support all your marketing, enrollment, or advancement team needs.

Strategic Offerings

Creative Services

Tactical Deliverables

Consulting

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From Our Clients

Caylor Solutions has helped our university focus its marketing on students. That sounds like a no-brainer, but if you are in the education business, you realize how difficult it is to maintain the right focus on students. We want to deliver on our promise that our grads will be Christ-centered and Career Ready. Bart has been a key partner for us!

Dr. James Lytle, President at Clarks Summit University

Caylor Solutions has been a valuable partner. Their team was able to come alongside our university’s team in developing fundraising material that accurately represents our university and the heart of our mission. Their responsiveness and ease to work with truly made them feel like an extension of our team.

Charles Key, Carson-Newman University

Caylor Solutions offers quality, professional marketing expertise to higher education institutions. We have never been disappointed with the work they have done for us, and we would highly recommend them to anyone wanting to make a significant impact in the world of digital marketing!

Dr. Chris Dickerson, Carolina College of Biblica Studies

Services by Category

Strategic Offerings

  • Brand Audit & Strategy
  • Marketing Audit & Strategy
  • Communication Flow Development
  • General Marketing Plan Development & Consultation
  • Marketing Consulting & Coaching
  • Social Media Marketing
  • Website Strategy

Creative Services

  • Brand Development
  • Brand Messaging & Storytelling
  • Campaign Creative (Print & Digital)
  • Creative Direction
  • Digital Design & Execution
  • Messaging Development
  • Print Design & Execution
  • Website Design & Development

Tactical Deliverables

  • Brand Guidelines
  • Blog Writing
  • Capital Campaign Case Development & Creative
  • Case Studies Content & Design
  • Copywriting
  • Digital Advertising
  • Direct Mail Creative
  • Email Creation
  • Email Design & Development
  • Enrollment Communication Flow
  • Enrollment Search Campaign Development
  • Gated Content Creation
  • Graphic Design
  • Landing Page Design & Development
  • Logo Design
  • Messaging Guidelines
  • Naming
  • Pay Per Click Advertising
  • Print Advertising
  • Rich Media Creation
  • Search Campaign Creative
  • SEO/SEM
  • Script Writing (Radio and Video)
  • Social Media Advertising
  • Website and Social Analytics
  • Website Development & Programming
  • Website Navigation
  • White Paper Creation & Execution

Consulting

  • Assessments and Vetting
  • Audit and Review
  • Coaching and Direction
  • Fractional CMO Services
  • Payment and Giving Solution Integration
  • Research and Vetting for Third Party Tools
  • Technical API Integrations
  • Technology Training and Consulting

Our Work

Our Blog