This is your one-stop shop for the top higher education marketing content of the week from across the Web and from our team at Caylor Solutions. From the greater World Wide Web: 10 Ideas for Killer YouTube Ad Creatives from Neil Patel. Have you ever considered the...
The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level.
In enrollment marketing, we’re all looking for that secret sauce. How do you make your campus visit memorable? In today’s conversation, we talk about Disney-like campus experiences.
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We usher in October today along with this week’s top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: How High School Students Are Researching Higher Ed Institutions in 2021: Social Media...
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.
Your school is making an effort to promote equity in education. Are you telling that story in your enrollment marketing? Here’s how to get started.
Happy Friday! Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Incorporating Interactive Video for Marketing from Convince and Convert. "Ideally,...
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small.
What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond.
Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Building a Customer Experience Culture in K-12 schools from Digistorm. We live in an era where we expect...
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook.
Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work.
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr.
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education.
September hits, and our new students and returning students are back on campus. While we love seeing them back (especially after how 2020 looked), we also know our focus now turns to next Fall. I hope the content provided in this week’s higher education content-of...
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students.
Are you leveraging outcomes-focused messaging in your college marketing? Let’s take a look at what “outcomes” really means.