Campus Security: Your New Marketing Partner
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why.
Long Term Marketing Contracts: The Smart Choice?
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice.
Back to School: 5 Events to Plan for in the Months Ahead
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them.
4 Fresh Content Traits that Can Improve Your School Website
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Horizontal Scrolling: Solving Content Overload on Higher Education Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.
More from our blog
Content Curation: 13 Valuable Facts You Need to Know
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.
Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them.
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going.
10 Content Ideas for Enrollment Marketing
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
Defending Your Education Brand: 4 Critical Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates!
How to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how.
Email Marketing is Far From Dead
Using automation for your email marketing campaigns is a must. Be it Mailchimp, Constant Contact, Drip, or others, the reporting aspect of each can help you be very pointed about when you send emails. And, you can bank on the fact that each of your segmented audiences will open their emails during different peak times.
5 Listening Tools to Gauge Education Brand Perception
A common challenge we help our education clients overcome is understanding where they stand as a brand. While not an exact science, there are ways to gauge your school’s brand perception.
Marketing to Multiple Generations
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well.
![Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]](https://i2.wp.com/www.caylor-solutions.com/wp-content/uploads/2019/04/Students_AdobeStock_198661316_2000x1334.jpg?resize=1080%2C675&ssl=1)
Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]
Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students.
10 Useful Tips for Higher Education Social Media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy.
Content Curation for Education: What Kinds of Content Should Education Brands Curate?
Content curation for education and enrollment marketing is a must-have in your content marketing strategy. But what kinds of content should you curate?
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