The most important thing to remember when marketing a school is that you are talking to people about a very emotional and important aspect of their lives – their child’s education.
Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right marketing partner means the difference between success and failure.
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Today’s parents search for a school like they search for a car. They go online to learn about its features and accumulate quantitative measures to put in a list of pros and cons. They read reviews and ask their friends’ and family’s opinions. They compare prices, and they pay a visit to kick the tires, sit in the driver’s seat, and take a test drive. What kind of warranty comes with it, they want to know.
Feel like your higher education website isn’t performing like it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail.
Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. So leverage these 7 ninja hacks to make your alumni blog a big success.
Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates.
Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work.
Questions are a critical component of higher education content marketing. To increase traffic to your higher ed website, you’ve got to understand how questions make your content marketing work.
As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter hits the mark.
Your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for year-end fundraising.
Today’s post is guest written by Rob Norman. Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED...
The end of the year is right around the corner — a big season for both fundraising and enrollment. As the higher ed marketer, you must prioritize and accommodate the website change requests these two vital teams are bound to make of you.
Today’s post is guest written by Liza Fisher Norman. Liza is "Master Electrician" of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US and abroad....