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How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Overwhelmed by generative AI options? This guide will show you how to use AI tools in higher ed marketing to simplify workflows, enhance creativity, and tackle your biggest challenges with confidence.
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
Community College Marketing Strategies: Overcoming Misconceptions and Building Connections
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
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