There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success.
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
Previously, only the film industry did live “on-air” video events; but today, it’s an accessible marketing strategy any education brand can utilize. Here’s how to get started with live streaming your school’s events.
A common challenge we help our education clients overcome is understanding where they stand as a brand. While not an exact science, there are ways to gauge your school’s brand perception.
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We gathered a panel of school marketing gurus to answer burning MarCom questions from the audience…
Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively?
For those of us in education marketing, the first thing we think of when talking about segmentation is demographics. But if you stop there, you’ll miss the real power behind marketing segmentation.
Marketing isn’t gambling. Here’s the final 5 must-have components for your education marketing plan.
Not all education marketing plans are equal. The quality of your plan will determine the quality of your success.
Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right marketing partner means the difference between success and failure.
The most important thing to remember when marketing a school is that you are talking to people about a very emotional and important aspect of their lives – their child’s education.
Confident, handsome, successful—everyone wants to be Don Draper. But Mad Men-style advertising won’t get you education marketing success long-term.
Whatever resolutions you have for the new year, make sure one of them is a recommitment to content marketing for your education institution.
How a chocolate fudge cake recipe can inform your content marketing plans.
Merry Christmas! Celebrate with us by giving some Christmas cheer to a child in need.
Are your landing pages performing well in your education inbound marketing? If not, these might be the performance killers afflicting you.
Today’s parents search for a school like they search for a car. They go online to learn about its features and accumulate quantitative measures to put in a list of pros and cons. They read reviews and ask their friends’ and family’s opinions. They compare prices, and they pay a visit to kick the tires, sit in the driver’s seat, and take a test drive. What kind of warranty comes with it, they want to know.
Feel like your higher education website isn’t performing like it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail.