Remembering our Heroes: Veteran Enrollment Marketing
Veteran enrollment marketing is more than a good enrollment strategy – it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy?
Strategies for Using Facebook in College Marketing
Are you making the most of your Facebook presence for college marketing? Learn strategies for driving engagement with prospective students.
Cameo: The New Influencer Marketing
Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy.
Is TikTok the New Snapchat for Education Marketing?
Still focused on Snapchat in your education marketing strategy? Times change, and Gen Z is flocking to TikTok. Learn how you can engage.
How to Use Twitter to Increase Student Enrollment
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work ... Twitter with no strategy. Consistently....
More from our blog
Pro Tips on Working from Home
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home.
Zoom: The Untapped Education Marketing Tool
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
Long-Term Effects of Coronavirus for Higher Education
No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do.
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
Why Education Marketers Should Help Write Case Statements
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
How Colleges Can Use Geotargeting to Improve Website Performance
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
How to Grow Your Email List with YouTube
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
Leveraging Google Discovery Ads for Higher Education
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why.
Enrollment Marketing Personas: Speaking Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.
Audience-Centric Enrollment Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
Marketing Personas for Higher Education
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here’s how to make marketing personas to enhance your marketing efforts.
Competing with College Alternatives
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon.
What Does the “Gig Economy” Mean for Enrollment Marketing?
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers.
Hope During Days of Declining Enrollment
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead.
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