10 Key Projects for Advancement Marketing
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet.
How to Build Your Elevator Pitch Structure for a More Powerful Message
The key points that make your school special are the building blocks for a powerful elevator pitch structure. Learn how to put your pitch together.
07/30/21 Roundup: This Week’s Best Higher Ed Marketing Content
Rounding out the last full week of July, here’s a look at the top higher ed marketing content of the week. From the greater World Wide Web of information: 5 Things Every Marketer Should Know About Compliance from Hubspot. "More than ever, brand integrity has become a...
![Accessible Admissions Starts with Reducing Friction [test-optional]](https://www.caylor-solutions.com/wp-content/uploads/2021/07/HBU-Homepage-Screenshot-400x250.png)
Accessible Admissions Starts with Reducing Friction [test-optional]
If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process.
Why You Should Be Outcome-Oriented in Community College Marketing
Community colleges don’t always get the press they deserve in higher education. In this podcast interview, we discuss how you can ramp up your community college marketing!
More from our blog
07/16/21 Roundup: This Week’s Best Higher Ed Marketing Content
Take a look at the best of the best higher ed marketing content of this week. From the greater World Wide Web of information: How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) from Content Marketing Institute. It can be frustrating when so...
Dog Tours & TikTok Sessions: Getting Creative with College Tours
Building your admissions funnel has always been hard. After COVID, it got even worse. Check out our conversation with Collin Palmer to see how University of Toledo is making a college tour comeback!
7 Reasons to Revise Your Messaging Strategy
Your messaging strategy isn’t a document you want to overhaul often. Content marketing needs time to build results. Here’s how to know when your messaging strategy needs to be revised.
07/09/21 Roundup: This Week’s Best Higher Ed Marketing Content
As we close out this short work week, let’s review some of the top higher ed marketing content from across the Web and from our team here at Caylor Solutions. From the greater World Wide Web of information: 5 Rules of Cost-Effective Video Marketing from Convince and...
4 Ways to Leverage Your Enrollment Communications Flow
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
07/02/21 Roundup: This Week’s Best Higher Ed Marketing Content
I read and watch and listen to a lot of content throughout the week. I talk with colleagues about what is working and not working for them in order to keep learning. Each week, I share some of the highest quality higher ed marketing content. On Fridays, we wrap up...
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget.
Leveraging the Power of Storytelling in Education Marketing
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.
06/25/21 Roundup: This Week’s Best Higher Ed Marketing Content
As we come to the close of another week, let's review the top higher education marketing content of the week. From the greater World Wide Web of information: 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience from Content Marketing Institute. We...
3 Powerful Ways to Drive Enrollment with Personalized Content
Want to drive enrollment? Start connecting with prospects before you’ve even met them, with personalized content. Here are 3 ways to do it.
06/18/21 Roundup: This Week’s Best Higher Ed Marketing Content
An overview of the best higher ed marketing content of this week. From the greater World Wide Web of information: Marketing to Millennial Parents: What Your School Should Know from Digistorm. You may have already figured out that you're now marketing to millennial...
How to Include Donor Stories in Your Marketing
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts.
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
To take your college marketing results to the next level, the key is to establish or ramp up your storytelling marketing strategy. Learn why.
06/11/21 Roundup: This Week’s Best Higher Ed Marketing Content
Fun fact: June 11 is “Corn on the Cob Day.” Who knew there was such a day? So, as you head into this weekend, grab an ear of corn and take a look a this week’s top higher ed marketing content of the week! From the greater World Wide Web of information: How the...
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Guide to Planning an Education Website Redesign
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, #HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, WRITING FOR THE WEB: 7 SECRETS TO CONTENT MARKETING SUCCESS FOR EDUCATION MARKETERS
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, MARKETING ON A SHOESTRING BUDGET.
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, 25 IDEAS FOR GREAT ADMISSIONS CONTENT.
Curating Content Course $10 Off with coupon code CAYLOR10
Recognized as a Top 30 Higher Education Marketing Blog
