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If Parents are Shopping for a School, Make Faculty a Key Feature

If Parents are Shopping for a School, Make Faculty a Key Feature

Today’s parents search for a school like they search for a car. They go online to learn about its features and accumulate quantitative measures to put in a list of pros and cons. They read reviews and ask their friends’ and family’s opinions. They compare prices, and they pay a visit to kick the tires, sit in the driver’s seat, and take a test drive. What kind of warranty comes with it, they want to know.

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