How to Leverage a Marketing Mascot Program
Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program?
Creating an Adaptable Brand Promise in the Age of Social Media
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise.
7 Higher Ed Video Marketing Strategy Ideas
With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future!
04/02/21 Roundup: This Week’s Best Higher Ed Marketing Content
We hope you have enjoyed our higher education marketing content of the week roundups every Friday. Hopefully it’s a useful one-stop-shop for you to see a glimpse of what’s been talked about here at Caylor Solutions and beyond. From the broader world wide web of...
6 Signs Your School Needs to Outsource Digital Marketing Services
Do you need to bring in outside digital marketing services? That depends. Check out these six signs of trouble … do they sound familiar?
More from our blog
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
Your school’s last capital campaign was a success. Now let’s happily discuss its points of “failure” – and what to do differently this time.
03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content
It’s Friday and the sun is shining! Let's take a look at the best higher education marketing content of the week. From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert. Stories,...
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration.
How to Create a Higher Ed Messaging Strategy
It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance.
03/12/21 Roundup: This Week’s Best Higher Ed Marketing Content
Let’s take a look at the best higher ed marketing content from this week. From the broader world wide web of information: School Website Design Trends to Watch in 2021 from Digistorm. From serif fonts to the direction in which your higher ed website scrolls, take a...
Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis
Interview with Jaime Hunt of Miami University on how she led their marketing team during the reopening and how they increased enrollment by 9% over the past year during the biggest medical crisis in higher education history.
Basics of Higher Ed Copywriting
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals.
03/05/21 Roundup: This Week’s Best Higher Ed Marketing Content
As we round out the first week of March, I wanted to take a moment to provide a recap of the best higher education marketing content of the week. From the broader world wide web of information: Social Audio: What It Means for Marketers and Businesses from Social Media...
Driving Affinity Through Innovative Marketing at Universities
My co-host, Troy Singer, and I had the privilege of sitting down with Ethan Braden of Purdue University. Read how they used higher ed marketing to drive affinity during one of the first campus reopenings after the Covid-19 shutdown.
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it.
02/26/21 Roundup: This Week’s Best Higher Ed Marketing Content
I am excited to recap our roundup of the top higher education content for this week. From the broader world wide web of information: Instagram Reels Strategy: What Marketers Need to Know from Social Media Examiner. Consider using Instagram Reels in your overarching...
How to Get More Out of Name Buys from Services like Encoura
Name buying services like Encoura are valuable resources for enrollment marketing. Here’s how to use the data more effectively.
02/19/2021 Roundup: This Week’s Best Higher Ed Marketing Content
I am constantly learning. I read. I watch. I listen. I have frequent conversations with people from my own industry and others in order to broaden my knowledge base. And, each week I share with you some of the most quality content in marketing and higher education...
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going.
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Guide to Planning an Education Website Redesign
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, #HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, WRITING FOR THE WEB: 7 SECRETS TO CONTENT MARKETING SUCCESS FOR EDUCATION MARKETERS
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, MARKETING ON A SHOESTRING BUDGET.
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, 25 IDEAS FOR GREAT ADMISSIONS CONTENT.
Curating Content Course $10 Off with coupon code CAYLOR10
Recognized as a Top 30 Higher Education Marketing Blog
