Long-Term Effects of Coronavirus for Higher Education
No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do.
How Colleges Can Use Geotargeting to Improve Website Performance
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
Why Education Marketers Should Help Write Case Statements
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
How to Grow Your Email List with YouTube
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
More from our blog
Enrollment Marketing Personas: Speaking Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.
Audience-Centric Enrollment Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
Marketing Personas for Higher Education
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here’s how to make marketing personas to enhance your marketing efforts.
Competing with College Alternatives
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon.
What Does the “Gig Economy” Mean for Enrollment Marketing?
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers.
Hope During Days of Declining Enrollment
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead.
Unlock the Power of Google Ads for Education Marketing
What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.
3 Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
2019 Marketing Holiday Wish List
I love trying out new tools for enrollment marketers and sharing my yearly favorites. So here it is: the best in my 2019 Holiday Wish List!
Legacy Mothers: Your Enrollment Marketing Ally
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing.
4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
3 Alarmingly Expensive CRM Mistakes to Avoid
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole.
5 Easy Ways to use Marketing AI for Enrollment Marketers
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to.
Using IP Targeting for Education Marketing
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting!
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