Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Advancement as a Revenue Driver: Strategies for Alumni Engagement
Advancement is more than fundraising—it’s about building lifelong relationships that boost revenue, increase alumni engagement, and support student success.
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
More from the blog
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Discover how corporate partners can help transform higher education by bridging the gap between students and the workforce.
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Learn how higher ed marketers can use platforms like Instagram, TikTok, and ZeeMee to create vibrant digital watering holes that drive engagement and boost enrollment.