Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon.
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here’s how to make marketing personas to enhance your marketing efforts.
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers.
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What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
I love trying out new tools for enrollment marketers and sharing my yearly favorites. So here it is: the best in my 2019 Holiday Wish List!
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing.
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole.
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to.
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting!
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason.
Many of our campuses believe that simply purchasing names—increasing the numbers at the top of the funnel—will increase their new student results. Over and over again, despite institutions having larger top-of-the-funnel volume than ever, final new student numbers simply cannot be predicted by the size of the top of the funnel.
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump.
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need.
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.