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Featured Story
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
Discover how to apply the ethical use of AI in enrollment to build authentic, human-centered connections in higher education.
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
AI and authenticity are top of mind for higher ed marketers today. And it’s no wonder. In an age where artificial intelligence can generate entire campaigns in seconds, the pressure to “keep up” can feel overwhelming, especially for small college marketing teams...
Trust, Vision, Change: Mastering Higher Ed Change Management
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
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The Hidden ROI of AI in Higher Ed Marketing Campaigns
Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.