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Featured Story
Beyond Email: How Peer-to-Peer Student Recruitment Builds Enrollment Confidence
Learn how peer-to-peer student recruitment builds trust, strengthens outreach, and helps prospects make confident college decisions.
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
Real Eyeballs in an Automated World: Diversifying Your Higher Education Advertising Strategy
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
Mission-Fit Enrollment Funnel: Rethinking Lead Quality in Higher Education
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
More from the blog
Higher Ed Differentiation: Why Christian Colleges Need to Stop Sounding the Same
Discover why higher ed differentiation matters for Christian colleges and how Grace College is using mission, location, and community to stand out.
Higher Ed YouTube Marketing: How Colleges Build Trust Before the Campus Visit
Use higher ed YouTube marketing to build trust, show real campus life, and guide students before they visit.
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Discover 10 actionable alumni engagement ideas that can strengthen your enrollment strategy and turn graduates into powerful brand advocates.