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Featured Story
5 Keys to Unleash Your Marketing Team
It’s common for marketing teams to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around.
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audio-sensory elements, these innovative spectacles can bring communities together by painting a larger story. Telling your education brand story is a powerful way...
The Key to SEO Copywriting for Higher Ed Marketing
So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement. That doesn’t mean that it...
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
More from the blog
Diversity of Voice: Attracting Mission-Fit Students With Content Marketing
In this post, we explore the role of content marketing, and especially your CMS, in creating a diverse and inclusive student body.
Blockchain in Higher Ed Marketing
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions, too.
The 5 Steps of a Student Intake Optimization Strategy
Do you have a student intake optimization strategy to improve your enrollment numbers? Learn how an SIO strategy makes all the difference.