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Featured Story
Data Driven Marketing: How to Find the Right Students
Marketing is more than finding students. You’ve got to find the right students for your school! Data driven marketing can get you there. See how!
5 Social Media Trends To Be Aware of in 2022
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
Improving Graduation Rates Through Community
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
The Power of Positivity in Gen Z Marketing
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract...
More from the blog
7 Tips to Make Your College Homecoming Event Unforgettable
For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right.
Leadership Lessons: Clarify Vision & Tell Authentic Stories
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership!
Event Marketing Ideas for Your School in 2022
Events are a proven approach to spreading awareness of your school’s brand. Here are some events your school can implement and a few real-life examples of innovative ideas from some of the leaders in higher ed marketing!