Effective higher education marketing requires a savvy social media presence. Here’s why LinkedIn Marketing Solutions is worth a hard look.
It’s time to make some New Year’s enrollment resolutions. Here are my top 10 tips to help you with next year’s digital marketing plan.
COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.
COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment?
For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.
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Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that.
If your admissions team is thinking of starting a podcast, take a look at these 14 examples of podcasts to get your creative juices flowing.
Next year’s plans in place? Give yourself a gift this holiday season – with these 5 ways to enhance next year’s enrollment marketing strategy.
Gamification as a buzzword has come in and out of fashion for years. But as a concept, it’s a powerful tool for enrollment marketing. Here’s why.
Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans.
The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution.
You’re looking to buy email lists (names) for admissions marketing, but are you set up for success? 8 facts to consider before you buy.
If your digital marketing strategy is beginning to leave traditional marketing behind, you’re not alone … but enrollment marketers, beware.
Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships.
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
Considering your next enrollment push? Get inspired by this case study of Loma Linda University’s “Heroes Made Here” branding campaign.
Worried you’re not focusing enough on video content production in your college marketing? Don’t panic! It’s simpler than you think.
Keeping up with content for enrollment marketing is hard. But it’s easier to keep your content strategy strong if you know these automation tricks.
The influencer marketing strategy doesn’t just work for big brands. Find out how to apply it successfully to marketing for higher education.