Enrollment Marketing Personas: Speaking Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.
Competing with College Alternatives
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon.
Audience-Centric Enrollment Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
Marketing Personas for Higher Education
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here’s how to make marketing personas to enhance your marketing efforts.
What Does the “Gig Economy” Mean for Enrollment Marketing?
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers.
More from our blog
Unlock the Power of Google Ads for Education Marketing
What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.
3 Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
2019 Marketing Holiday Wish List
I love trying out new tools for enrollment marketers and sharing my yearly favorites. So here it is: the best in my 2019 Holiday Wish List!
Legacy Mothers: Your Enrollment Marketing Ally
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing.
4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
3 Alarmingly Expensive CRM Mistakes to Avoid
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole.
5 Easy Ways to use Marketing AI for Enrollment Marketers
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to.
Using IP Targeting for Education Marketing
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting!
One Undeniable Reason for Inbound Marketing
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason.
4 Roadblocks to Building an Enrollment Funnel (& How to Overcome Them)
Many of our campuses believe that simply purchasing names—increasing the numbers at the top of the funnel—will increase their new student results. Over and over again, despite institutions having larger top-of-the-funnel volume than ever, final new student numbers simply cannot be predicted by the size of the top of the funnel.
Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump.
Video Marketing: Education Marketing Videos I Like
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need.
4 Ways to Leverage Your Enrollment Communications Flow
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
My Navigation Formula for Independent School Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.
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