Small Enrollment Marketing Budget? 5 Tips to Get the Job Done Affordably
If your college’s small marketing budget is getting you down, try these five tips to make your budget smarter, not bigger.
10/8/21 Roundup: This Week’s Best Higher Ed Marketing Content
This is your one-stop shop for the top higher education marketing content of the week from across the Web and from our team at Caylor Solutions. From the greater World Wide Web: 10 Ideas for Killer YouTube Ad Creatives from Neil Patel. Have you ever considered the...
Video Messages for Engagement with Gen Z Students & Families
The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level.
Marketing Higher Education Tuition
One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic.
Be Like Disney: Reimagining Campus Visits
In enrollment marketing, we’re all looking for that secret sauce. How do you make your campus visit memorable? In today’s conversation, we talk about Disney-like campus experiences.
More from our blog
10/1/21 Roundup: This Week’s Best Higher Ed Marketing Content
We usher in October today along with this week’s top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: How High School Students Are Researching Higher Ed Institutions in 2021: Social Media...
OmniChannel Platforms: Automate & Personalize Your Marketing
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion
Your school is making an effort to promote equity in education. Are you telling that story in your enrollment marketing? Here’s how to get started.
09/24/21 Roundup: This Week’s Best Higher Ed Marketing Content
Happy Friday! Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Incorporating Interactive Video for Marketing from Convince and Convert. "Ideally,...
5 Steps of Storytelling with Notre Dame
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small.
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing
What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond.
09/16/21 Roundup: This Week’s Best Higher Ed Marketing Content
Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Building a Customer Experience Culture in K-12 schools from Digistorm. We live in an era where we expect...
Breathing Life into Higher Education w/ Experiential Storytelling
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook.
15 Examples of Great Instagram Marketing for Higher Education
Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work.
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr.
5 Ground Rules for Successful TikTok Marketing
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education.
09/02/21 Roundup: This Week’s Best Higher Ed Marketing Content
September hits, and our new students and returning students are back on campus. While we love seeing them back (especially after how 2020 looked), we also know our focus now turns to next Fall. I hope the content provided in this week’s higher education content-of...
Proven Strategies to Help Generation Alpha Thrive
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students.
Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want
Are you leveraging outcomes-focused messaging in your college marketing? Let’s take a look at what “outcomes” really means.
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