Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump.
My Navigation Formula for Independent School Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.
Video Marketing: Education Marketing Videos I Like
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need.
4 Ways to Leverage Your Enrollment Communications Flow
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
Improve School Fundraising Results with Stronger Teamwork
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips.
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How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
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Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan.
Campus Security: Your New Marketing Partner
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why.
Back to School: 5 Events to Plan for in the Months Ahead
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them.
4 Fresh Content Traits that Can Improve Your School Website
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Long Term Marketing Contracts: The Smart Choice?
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice.
Horizontal Scrolling: Solving Content Overload on Higher Education Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.
4 Creative Ways to Stand Out with Highly-Involved Parents
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them!
Content Curation: 13 Valuable Facts You Need to Know
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.
Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them.
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going.
10 Content Ideas for Enrollment Marketing
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
Defending Your Education Brand: 4 Critical Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates!
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