Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.
It might be tempting to relegate signage to the backseat of your education marketing strategy. But here’s why you should invest in university environmental design from a marketing standpoint.
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to affect search engines’ ability to find you?
More from our blog
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite.
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan.
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starters guide for anyone marketing a capital campaign for the first time.
Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you’ve got to consider the overall condition of your website and adjust accordingly.
When planning out your higher education marketing plan, keep the larger picture top of mind: the success of both the student and the institution.
Copyright infringement can happen to any education marketer. No legal advice here — just a PSA from a friend on how to protect yourself.
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?
How do you know when you need to revamp your [education](higher education?) website? Here are 15 symptoms of a poorly performing education website.
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?
The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, the more prospective students you’ll attract to your enrollment cycle. Let’s talk about ways to amplify your education brand awareness.
The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours?
Bart Caylor interviews Howard Scott, Founder & CEO, Three B3ars Creative Agency from the UK on the EU’s GDPR how it will impact the way that schools in North America collect data from EU citizens.