Search Engine Marketing for Higher Ed: Part 1
Search engine marketing is a mystery to many. But with a solid content marketing strategy, any school can master SEO.
7 Essential Elements of an Education Marketing Plan
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
Capturing Authentic Disability Student Stories
Despite fifteen percent of the world’s population having a physical disability, most higher ed marketing teams struggle to tell authentic disability student stories to attract a more diverse student body. Unfortunately, the disability community of students is often an...
The Enrollment Cliff: A Call to Action for Higher Education
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
More from the blog
Why You Need to Think of Your School as a Brand
In higher ed, we don’t always think of our institutions in terms of a brand. But your school has one. Find out what that means and why it matters.
Your School Website: What Prospective Students Look For
What are prospective students looking for on your school website? Marketing veteran Bob Johnson’s research makes it clear.
ChatGPT: Empower Your Higher Ed Marketing Teams
The age of AI is officially upon us with the introduction of ChatGPT to the world, and it will forever change content marketing in higher education for the better.