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Featured Story
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
Discover why marketing dual enrollment programs boosts enrollment, attracts mission-fit students, and delivers outstanding academic results.
The Higher Education Dark Funnel: Why 53% of Students Act Before You Ever Hear From Them
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
Higher Education Affordability Messaging: Why Net Price Is Your Strongest Enrollment Message
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
More from the blog
Instagram for Higher Education Marketing: What Actually Works for Mission-Fit Enrollment
Instagram for higher education marketing works when colleges show real student life, build belonging, and create authentic engagement that drives enrollment..
Higher Education Marketing Alignment: Why Breaking Down Silos Is No Longer Optional
Higher education marketing alignment is the key to breaking silos. Learn how aligning academics, enrollment, and marketing drives real growth.
AI Ethics in Higher Ed Marketing: A Call for Integrity in the Age of Deepfakes
What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?