Spreading Holiday Cheer: My Marketing Gift List
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.
Looking Ahead: Your Education Marketing Plan for 2019
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide.
3 Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
Printed Instagram: The Olivet Viewbook
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract Generation Z.
4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
More from our blog
Top Marketing Trends to Help Your School in 2019
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to consider in 2019.
Should Higher Ed Marketers Use QR Codes?
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why.
10 Useful Tips for Higher Education Social Media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy.
Unlock the Power of Google Ads for Education Marketing
What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.
![How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]](https://www.caylor-solutions.com/wp-content/uploads/2018/10/Phone_AdobeStock_109035442_2000x1333-1080x675.jpg)
How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
7 Compelling Reasons to Invest in University Environmental Design
It might be tempting to relegate signage to the backseat of your education marketing strategy. But here’s why you should invest in university environmental design from a marketing standpoint.
Back to the Future Quotes to Inspire Your Inbound Marketing for Education
“1.21 Gigawatts? Great Scott!” Be Inspired for your inbound marketing for education strategies from Back to the Future!
Where Your Audience Is Hanging Out on Social Media
If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.
Will Gutenberg Hurt SEO for Education Marketers?
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to affect search engines’ ability to find you?
![Gutenberg: New Editor for WordPress [Walkthrough]](https://www.caylor-solutions.com/wp-content/uploads/2018/09/Change_AdobeStock_93721971_2000x1242-1080x675.jpg)
Gutenberg: New Editor for WordPress [Walkthrough]
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love.
Essential Capital Campaign Microsite Pages
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite.
17 Bright Ideas to Raise Awareness of Your Capital Campaign
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan.
7 Steps to Marketing for Capital Campaigns
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starters guide for anyone marketing a capital campaign for the first time.
Does Your Website Need an Overhaul?
Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you’ve got to consider the overall condition of your website and adjust accordingly.
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