Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...
Email Marketing is Far From Dead
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
My Experience with Enrollment Marketing Banner Ads
Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
Brand Awareness: 7 Major Ways to Get More Eyes on Your Brand
The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, the more prospective students you’ll attract to your enrollment cycle. Let’s talk about ways to amplify your education brand awareness....
Characteristics of Copywriting for Education Marketing
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
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