by Bart Caylor | Sep 12, 2022 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | Aug 15, 2022 | Blog, Enrollment, Featured, Inbound Marketing, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
by Bart Caylor | Apr 11, 2022 | Blog, Featured, Inbound Marketing, Marketing Strategies
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
by Bart Caylor | Jan 31, 2022 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Websites
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Jun 28, 2021 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
