by Bart Caylor | Apr 11, 2022 | Blog, Featured, Inbound Marketing, Marketing Strategies
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
by Bart Caylor | Jan 31, 2022 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Websites
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Jun 28, 2021 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
