Inbound Marketing Archives - Caylor Solutions

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

Leveraging the Power of Storytelling in Education Marketing

by Bart Caylor | Jun 28, 2021 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...

9 Reasons to Enable Live Chat with Software Like Olark on Your Website

by Bart Caylor | Jan 25, 2021 | Blog, Featured, Inbound Marketing, Marketing Strategies

Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...