Landing Pages for Education Marketing: 3 Tips to Win the Day

Landing Pages for Education Marketing: 3 Tips to Win the Day

The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
6 Signs Your School Needs to Outsource Digital Marketing Services

6 Signs Your School Needs to Outsource Digital Marketing Services

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
2022 Update: 5 Tips for Enrollment Marketing SEO

2022 Update: 5 Tips for Enrollment Marketing SEO

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
9 Reasons to Enable Live Chat with Software Like Olark on Your Website

9 Reasons to Enable Live Chat with Software Like Olark on Your Website

Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
Leveraging the Power of Storytelling in Education Marketing

Leveraging the Power of Storytelling in Education Marketing

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.  For years, I’ve held to the belief that understanding what questions your...