My Experience with Enrollment Marketing Banner Ads
Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
Essential Capital Campaign Microsite Pages
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
17 Bright Ideas to Raise Awareness of Your Capital Campaign
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
7 Steps to Marketing for Capital Campaigns
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
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