by Bart Caylor | Sep 7, 2026 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Enrollment, Featured, Future of Higher Ed, Strategies
Your enrollment marketing strategy must change because the next generation of students is researching, comparing, and making decisions long before many institutions know they are interested. For enrollment and marketing teams already managing tight budgets, ambitious...
by Bart Caylor | Aug 31, 2026 | Future of Higher Ed, Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Generation Z, Recruiting
Mission-Fit Marketing works best when colleges treat it as a long-term strategy for enrollment, culture, messaging, and institutional alignment rather than another campaign on the calendar. I understand why campaign thinking is so tempting. When enrollment pressure...
by Bart Caylor | Aug 24, 2026 | Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Strategies, Teams, Recruiting
Enrollment yield improvement may be one of the most overlooked growth opportunities in higher education. When enrollment numbers come under pressure, the instinctive response is usually the same: We need more leads. We need more inquiries. We need more applications....
by Bart Caylor | Aug 10, 2026 | Branding, Marketing Strategies, Marketing Trends, Marketing Budgets, Marketing Campaigns, Enrollment, Featured, Ideas, Strategies
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Jul 27, 2026 | Marketing Strategies, Marketing Campaigns, Featured, Ideas, Strategies, Recruiting, Branding
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jul 23, 2026 | Future of Higher Ed, Branding, Marketing Strategies, Marketing Campaigns, Featured, Print Media, Ideas, Strategies, Generation Z, Podcast
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
