Marketing Campaigns Archives | Page 2 of 3

Long Term Marketing Contracts: The Smart Choice?

by Bart Caylor | Jul 29, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Budgets, Marketing Campaigns, Marketing Trends

Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | content marketing, Enrollment, Inbound Marketing, Marketing Campaigns

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...

Email Marketing is Far From Dead

by Bart Caylor | May 13, 2019 | Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns

It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....

My Experience with Enrollment Marketing Banner Ads

by Bart Caylor | Mar 18, 2019 | Blog, content marketing, Featured, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...

Essential Capital Campaign Microsite Pages

by Bart Caylor | Sep 3, 2018 | Advancement, Blog, Featured, Marketing Campaigns, Websites

Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...

17 Bright Ideas to Raise Awareness of Your Capital Campaign

by Bart Caylor | Aug 27, 2018 | Advancement, Blog, Featured, Marketing Campaigns

In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...