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Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

by Bart Caylor | Feb 29, 2024 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies, Podcast

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

by Bart Caylor | Feb 15, 2024 | Tools, Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Recruiting

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
5 Ways You Can Upgrade Your Fundraising Appeal Letter

5 Ways You Can Upgrade Your Fundraising Appeal Letter

by Bart Caylor | Nov 6, 2023 | Giving, Featured, Marketing Campaigns, Fundraising Advancement, Blog

During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
Landing Pages for Education Marketing: 3 Tips to Win the Day

Landing Pages for Education Marketing: 3 Tips to Win the Day

by Bart Caylor | Oct 9, 2023 | Higher Ed Marketing, Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured

The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

by Bart Caylor | Aug 8, 2022 | Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Marketing Strategies

When it comes to your next higher ed capital campaign, failure isn’t an option. Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t be...
7 Tips to Make Your College Homecoming Event Unforgettable

7 Tips to Make Your College Homecoming Event Unforgettable

by Bart Caylor | Jun 13, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing

For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right.  In fact, I believe homecomings can be the biggest opportunity for building...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us