Talk Less, Listen More: The Story Behind the “Heroes Made Here”

by Bart Caylor | Jan 6, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Podcast

New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Ideas, case-studies, Branding, social media, Marketing Campaigns

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

by Bart Caylor | Nov 29, 2021 | Featured, Marketing Strategies, Marketing Campaigns, Blog

As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Higher Ed Marketing, Print Media, Marketing Strategies, Inbound Marketing, Marketing Trends, Marketing Campaigns, Blog, Featured

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured, Strategies, Email Marketing

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...