7 Tips to Make Your College Homecoming Event Unforgettable

7 Tips to Make Your College Homecoming Event Unforgettable

For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right.  In fact, I believe homecomings can be the biggest opportunity for building...
Indiana University Strategies to Retain Students

Indiana University Strategies to Retain Students

Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign.  Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...