Websites Archives | Caylor Solutions

SEO Update 2020: 7 Insights for Enrollment Marketing

by Bart Caylor | Jul 6, 2020 | Blog, content marketing, Featured, Strategies, Websites

In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...

My Navigation Formula for Independent School Websites

by Bart Caylor | Sep 23, 2019 | Blog, Featured, Marketing Strategies, School Websites, Websites, Websites

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....

4 Fresh Content Traits that Can Improve Your School Website

by Bart Caylor | Aug 5, 2019 | Blog, Featured, School Websites, Websites

Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Blog, Featured, School Websites, Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...

Essential Capital Campaign Microsite Pages

by Bart Caylor | Sep 3, 2018 | Advancement, Blog, Featured, Marketing Campaigns, Websites

Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...

15 Symptoms of a Sick Education Website [Part 2]

by Bart Caylor | Jul 16, 2018 | Blog, content marketing, Featured, School Websites, Websites

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...