Higher Education Website Organization: Start with the Big Three Questions

Higher Education Website Organization: Start with the Big Three Questions

How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
Your School Website: What Prospective Students Look For

Your School Website: What Prospective Students Look For

With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the...
3 Enrollment Marketing Priorities for 2023

3 Enrollment Marketing Priorities for 2023

With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...
5 Small School Marketing Tips for a Tight Budget

5 Small School Marketing Tips for a Tight Budget

With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
How to Use Your College Website to Enhance Enrollment

How to Use Your College Website to Enhance Enrollment

People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
2022 Update: 5 Tips for Enrollment Marketing SEO

2022 Update: 5 Tips for Enrollment Marketing SEO

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...