by Bart Caylor | Feb 16, 2026 | Featured, School Websites, Websites
UX mistakes are one of the most common—and costly—reasons prospective students abandon university websites before ever requesting information or starting an application. For most colleges, your website is often the first “campus visit” a prospective...
by Bart Caylor | Feb 9, 2026 | School Websites, Marketing Strategies, Websites, Marketing Campaigns, Featured, Strategies, Websites, Tools, Leveraging AI
Website optimization for higher ed is the foundation of a successful digital enrollment strategy. For many small college marketing teams, the school website can feel like a burden rather than a strategic asset. You are likely managing “content...
by Bart Caylor | Jan 15, 2026 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
by Bart Caylor | Nov 27, 2025 | Websites, Featured, Higher Ed Marketing, School Websites
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it’s been a while, it might be time for a website overhaul....
by Bart Caylor | Sep 25, 2025 | Marketing Campaigns, Featured, Higher Ed Marketing, School Websites, Websites, Podcast, Branding, Marketing Strategies
The strategic higher ed website is a foundational tool in the student recruitment journey. They do more than deliver information; they shape first impressions, communicate value, and serve as 24/7 brand representatives for your institution. It’s not a box to tick off...
by Bart Caylor | Aug 18, 2025 | Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
