Enrollment Archives | Caylor Solutions

5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Mar 1, 2021 | Blog, Enrollment, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...

LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment

by Bart Caylor | Jan 18, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media

What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

by Bart Caylor | Dec 28, 2020 | Blog, content marketing, Email Marketing, Enrollment, Featured, Ideas

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...

Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

by Bart Caylor | Nov 30, 2020 | Blog, content marketing, Enrollment, Featured, Ideas

Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...

Your Holiday Gift: 5 Tips to Enhance Next Year’s Enrollment Marketing Strategy

by Bart Caylor | Nov 23, 2020 | Blog, Enrollment, Featured, Strategies

As we head into the holiday season, marking the end of the fall semester, I’m sure you have already laid out the broad strokes of next calendar year’s enrollment marketing strategy. But before you head off for some well-earned R&R, your mind on chopping down pine...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...