by Bart Caylor | Aug 10, 2026 | Branding, Marketing Strategies, Marketing Trends, Marketing Budgets, Marketing Campaigns, Enrollment, Featured, Ideas, Strategies
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Aug 3, 2026 | Recruiting, Enrollment, Featured
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
by Bart Caylor | Jul 13, 2026 | Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z, Tools, social media, Marketing Strategies
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jun 1, 2026 | Marketing Trends, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 18, 2026 | Strategies, Marketing Strategies, Marketing Campaigns, Enrollment, Featured, Generation Z
Higher ed affordability myths are costing institutions more than they realize. Not because students can’t afford college. But because they think they can’t. This insight comes directly from the Enrollment Engagement Report, a national study we at Caylor Solutions were...
by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
