by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | Mar 23, 2026 | Marketing Strategies, Enrollment, Featured, Strategies, Tools, Leveraging AI
An AI enrollment funnel strategy is the most effective way for small college marketing teams to reclaim their time while delivering the highly personalized experiences today’s students expect. Many enrollment leaders I speak with recognize that the traditional, manual...
by Bart Caylor | Mar 12, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Enrollment, Featured, Strategies, Podcast, Recruiting
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
by Bart Caylor | Feb 2, 2026 | Featured, Future of Higher Ed, Strategies, Teams, Enrollment
Higher ed marketing literacy is often the missing ingredient in successful institutional leadership. As a president, cabinet member, or board member, you are likely feeling the weight of the “enrollment cliff” and the constant pressure to innovate with...
by Bart Caylor | Nov 6, 2025 | Marketing Campaigns, Marketing Strategies, Enrollment, Featured, Higher Ed Marketing, Ideas, Strategies, Podcast, Recruiting
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
by Bart Caylor | Jul 17, 2025 | Enrollment, Featured
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
