by Bart Caylor | Aug 25, 2022 | Branding, Enrollment, Featured, Podcast
Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand – or who are new to higher education at all! – can be skeptical of the opportunity...
by Bart Caylor | Aug 22, 2022 | Blog, Enrollment, Featured, Marketing Strategies
I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in...
by Bart Caylor | Aug 15, 2022 | Blog, Enrollment, Featured, Inbound Marketing, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
by Bart Caylor | Jun 23, 2022 | Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
by Bart Caylor | Jun 6, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
by Bart Caylor | Apr 25, 2022 | Blog, Enrollment, Featured
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
