by Bart Caylor | Apr 25, 2022 | Blog, Enrollment, Featured
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
by Bart Caylor | Apr 18, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Apr 7, 2022 | Enrollment, Featured, Marketing Strategies, Podcast
Loan Repayment Assistance Programs, or LRAP’s, are another way schools can help students fight mounting education debt. For years, we’ve helped colleges and universities with their messaging around tuition costs to help students and their families to see it more as an...
by Bart Caylor | Apr 4, 2022 | Blog, Email Marketing, Enrollment, Featured
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
by Bart Caylor | Mar 28, 2022 | Blog, Enrollment, Featured, School Websites
How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
by Bart Caylor | Feb 28, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
