Enrollment Archives | Caylor Solutions

Dog Tours & TikTok Sessions: Getting Creative with College Tours

by Bart Caylor | Jul 15, 2021 | Enrollment, Featured, Podcast

Building your admissions funnel has always been hard. After COVID, it got even worse. Check out our conversation with Collin Palmer to see how The University of Toledo is making a college tour comeback! Is it okay to say it out loud? For most higher education...

How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)

by Bart Caylor | Apr 26, 2021 | Blog, Enrollment, Featured

Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...

5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Mar 1, 2021 | Blog, Enrollment, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...

LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment

by Bart Caylor | Jan 18, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media

What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

by Bart Caylor | Dec 28, 2020 | Blog, content marketing, Email Marketing, Enrollment, Featured, Ideas

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...

Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

by Bart Caylor | Nov 30, 2020 | Blog, content marketing, Enrollment, Featured, Ideas

Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...