by Bart Caylor | Jun 23, 2022 | Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
by Bart Caylor | Jun 6, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
by Bart Caylor | Apr 25, 2022 | Blog, Enrollment, Featured
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
by Bart Caylor | Apr 18, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Apr 7, 2022 | Enrollment, Featured, Marketing Strategies, Podcast
Loan Repayment Assistance Programs, or LRAP’s, are another way schools can help students fight mounting education debt. For years, we’ve helped colleges and universities with their messaging around tuition costs to help students and their families to see it more as an...
by Bart Caylor | Apr 4, 2022 | Blog, Email Marketing, Enrollment, Featured
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
