by Bart Caylor | Aug 3, 2026 | Enrollment, Featured, Recruiting
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
by Bart Caylor | Jul 13, 2026 | Higher Ed Marketing, Marketing Strategies, social media, Marketing Trends, Enrollment, Strategies, Generation Z, Tools
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jun 1, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI, Marketing Trends
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 18, 2026 | Marketing Strategies, Marketing Campaigns, Enrollment, Featured, Strategies, Generation Z
Higher ed affordability myths are costing institutions more than they realize. Not because students can’t afford college. But because they think they can’t. This insight comes directly from the Enrollment Engagement Report, a national study we at Caylor Solutions were...
by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | Mar 23, 2026 | Marketing Strategies, Enrollment, Featured, Strategies, Tools, Leveraging AI
An AI enrollment funnel strategy is the most effective way for small college marketing teams to reclaim their time while delivering the highly personalized experiences today’s students expect. Many enrollment leaders I speak with recognize that the traditional, manual...
