Marketing for the 3 Entry Routes of the Enrollment Journey
As higher ed marketers, we’re familiar with the idea that prospective students move through a journey of several stages on their way to matriculation. Keeping this journey in mind helps us to reach the right person at the right time with the most relevant...
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion
Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
The Enrollment Cliff: A Call to Action for Higher Education
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
Leadership Principles for Higher Ed Marketing and Enrollment
Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...
Marketing to Gen Z for Traditional Admissions
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
