by Bart Caylor | Feb 5, 2026 | Marketing Trends, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Ideas, Books, Future of Higher Ed, Strategies, Tools
“Knowing what you don’t know” is perhaps the most important realization higher ed leaders can have today. Turns out, what you don’t know can actually hurt you. In my work with college and university leaders across the country, I often hear a common concern...
by Bart Caylor | Feb 2, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Teams
Higher ed marketing literacy is often the missing ingredient in successful institutional leadership. As a president, cabinet member, or board member, you are likely feeling the weight of the “enrollment cliff” and the constant pressure to innovate with...
by Bart Caylor | Jan 19, 2026 | Leveraging AI, Featured, Future of Higher Ed, Strategies, Tools
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
by Bart Caylor | Jan 12, 2026 | Featured, content marketing, Marketing Trends, Future of Higher Ed, Strategies, Generation Z, Tools
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
by Bart Caylor | Jan 8, 2026 | Featured, Future of Higher Ed, Strategies
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
by Bart Caylor | Jan 1, 2026 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new social media platforms rise in prominence, and...
