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Authentic Engagement: AI-Driven Chatbots for Higher Education

Authentic Engagement: AI-Driven Chatbots for Higher Education

by Bart Caylor | Jun 30, 2025 | Featured, Future of Higher Ed, Strategies, Tools

AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment

Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment

by Bart Caylor | Jun 19, 2025 | Featured, Branding, Marketing Campaigns, Future of Higher Ed, Strategies, Podcast

I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding

How to Market to Gen Z: Why Real Stories Outperform Perfect Branding

by Bart Caylor | Jun 16, 2025 | Featured, Future of Higher Ed, Strategies, Generation Z

If you’re trying to figure out how to market to Gen Z, here’s the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They’ve filtered thousands of ads, scrolled past millions of videos, and...
Mission-Driven Enrollment Is the Future of Christian Higher Ed

Mission-Driven Enrollment Is the Future of Christian Higher Ed

by Bart Caylor | Jun 12, 2025 | Podcast, Strategies, Branding, Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed

For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it’s a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well:...
Christian Higher Education Innovation: Faith, Formation, and the Future

Christian Higher Education Innovation: Faith, Formation, and the Future

by Bart Caylor | Jun 5, 2025 | Ideas, Featured, Future of Higher Ed, Strategies, Podcast, Leveraging AI

Christian higher education innovation is no longer optional—it’s essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in...
How to Use AI for Content Marketing in Higher Education

How to Use AI for Content Marketing in Higher Education

by Bart Caylor | May 26, 2025 | content marketing, Inbound Marketing, Featured, Future of Higher Ed, Strategies, Generation Z, Leveraging AI, Marketing Strategies

How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us