by Bart Caylor | May 14, 2026 | Featured, Marketing Strategies, Enrollment, Future of Higher Ed, Strategies, Recruiting
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | May 4, 2026 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies, Recruiting
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Apr 27, 2026 | Branding, Featured, Future of Higher Ed, Strategies, Tools
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
by Bart Caylor | Apr 13, 2026 | Featured, Ideas, Future of Higher Ed, Leveraging AI
AI ethics in higher ed marketing is becoming an increasingly important conversation for those in our field. It’s showing up in your daily work, in the tools you’re testing, the content you’re producing, and the pressure you feel to move faster with fewer resources. If...
by Bart Caylor | Apr 9, 2026 | Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Featured
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
by Bart Caylor | Apr 6, 2026 | Featured, Future of Higher Ed, Tools, Leveraging AI
AI adoption in higher ed marketing is no longer a matter of “if,” but “how” we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or...
