With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
