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How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever

How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever

by Bart Caylor | Apr 14, 2025 | Branding, Featured, Future of Higher Ed, Strategies

With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement

Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement

by Bart Caylor | Apr 7, 2025 | Enrollment, Marketing Strategies, Featured, Future of Higher Ed, Strategies, Recruiting

Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
How AI is Changing Higher Ed Email Marketing

How AI is Changing Higher Ed Email Marketing

by Bart Caylor | Mar 20, 2025 | Featured, Future of Higher Ed, Strategies, Email Marketing, Podcast, Leveraging AI

Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
7 Essential Education Marketing Strategies for 2025: A Complete Guide

7 Essential Education Marketing Strategies for 2025: A Complete Guide

by Bart Caylor | Mar 10, 2025 | Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies

With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students.  While there are countless marketing tactics...
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy

How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy

by Bart Caylor | Mar 3, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

by Bart Caylor | Feb 24, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured

Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us