How to Use iBeacons to Improve Prospective Student and Donor Experiences
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
4 Ideas for Using Storytelling in Higher Education Marketing
What is Storytelling in Higher Education Marketing? We recently posted a video from “The Beard” explaining storytelling web design. This post generated a conversation on the Higher Education Public Relations & Marketing Group. The response was that the...
Stand Out from the Crowd in Your Education Marketing
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
Automate Your Marketing: 2016 Trends Part 5
Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...
Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends
Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...
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