Future of Higher Ed Archives - Caylor Solutions

How Schools Are Succeeding with One-to-One Video and TikTok

by Bart Caylor | Dec 16, 2021 | content marketing, Featured, Future of Higher Ed, Generation Z, Podcast, Strategies

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...

AR and VR Technology Is the Next Wave in Enrollment Marketing

by Bart Caylor | Dec 13, 2021 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Marketing Trends

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...

Student Success = Institution Success

by Bart Caylor | Dec 2, 2021 | Featured, Future of Higher Ed, Ideas, Marketing Strategies, Marketing Trends, Podcast

By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...

Messaging for the Individual: How Data Can Help You Create Engaging Stories

by Bart Caylor | May 27, 2021 | Featured, Future of Higher Ed, Marketing Strategies, Podcast, Strategies

As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...

Long-Term Effects of Coronavirus for Higher Education

by Bart Caylor | Mar 30, 2020 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing

No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do. The economy has suffered some big hits lately that are bound to affect your private...