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Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]
Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...
Back to the Future Quotes to Inspire Your Inbound Marketing for Education
Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...
How to Use iBeacons to Improve Prospective Student and Donor Experiences
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
4 Ideas for Using Storytelling in Higher Education Marketing
What is Storytelling in Higher Education Marketing? We recently posted a video from “The Beard” explaining storytelling web design. This post generated a conversation on the Higher Education Public Relations & Marketing Group. The response was that the...
Stand Out from the Crowd in Your Education Marketing
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
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