5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
The Enrollment Cliff: A Call to Action for Higher Education

The Enrollment Cliff: A Call to Action for Higher Education

Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
ChatGPT: Empower Your Higher Ed Marketing Teams

ChatGPT: Empower Your Higher Ed Marketing Teams

November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
3 Marketing Hooks for Nontraditional Online Students

3 Marketing Hooks for Nontraditional Online Students

Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
Greater Outcomes with Live Chat Systems

Greater Outcomes with Live Chat Systems

Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites.  In fact,...
Rebranding the Future: Online School Marketing

Rebranding the Future: Online School Marketing

I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...