by Bart Caylor | Jun 1, 2026 | Marketing Trends, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 25, 2026 | Tools, content marketing, Inbound Marketing, Featured, Future of Higher Ed, Strategies, Leveraging AI
AEO for online short-term programs may become one of the most important enrollment marketing conversations higher education leaders have over the next few years. For more than two decades, colleges and universities have invested heavily in traditional SEO strategies...
by Bart Caylor | May 21, 2026 | Strategies, Branding, Featured, Future of Higher Ed
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | May 4, 2026 | Ideas, Future of Higher Ed, Strategies, Recruiting, Featured, Marketing Trends
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Apr 27, 2026 | Branding, Featured, Future of Higher Ed, Strategies, Tools
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
