by Bart Caylor | Sep 22, 2022 | Featured, Marketing Trends, Podcast
One thing I love about private higher education is the variety of schools I get to work with. Even with all the diversity, there are challenges to raising brand awareness that everyone faces in this sector. Two big problems all marketers face are raising brand...
by Bart Caylor | Sep 15, 2022 | Featured, Podcast, Tools
During the pandemic, I think we’ve all experienced the frustration of having to utilize different virtual events platforms such as Zoom or Teams to try to create experiences for prospective students or alumni. Everybody wants to have community. Everybody wants...
by Bart Caylor | Sep 8, 2022 | Featured, Podcast, Strategies
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
by Bart Caylor | Sep 1, 2022 | Featured, Future of Higher Ed, Marketing Strategies, Podcast, Websites
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
by Bart Caylor | Aug 25, 2022 | Branding, Enrollment, Featured, Podcast
Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand – or who are new to higher education at all! – can be skeptical of the opportunity...
by Bart Caylor | Aug 4, 2022 | Featured, Podcast, Strategies
Over the course of my career, I’ve had incredibly valuable experiences finding creative solutions for my higher ed clients. Almost all of these creative solutions came through thoughtful, collaborative conversations. It’s important for higher ed marketers to be...
