Podcast Archives | Caylor Solutions

More Than Just Words: How Your Marketing Strategy Can Promote Equity

by Bart Caylor | Jun 10, 2021 | Featured, Marketing Strategies, Podcast

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...

Messaging for the Individual: How Data Can Help You Create Engaging Stories

by Bart Caylor | May 27, 2021 | Featured, Future of Higher Ed, Marketing Strategies, Podcast, Strategies

As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...

When Crisis Hits: Reputation Management in Higher Education

by Bart Caylor | May 13, 2021 | Featured, Marketing Strategies, Podcast

Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...

Using your Distinctiveness as a Selling Point

by Bart Caylor | Apr 29, 2021 | Featured, Marketing Strategies, Podcast

One of the core objectives of education marketing is setting yourself apart from the competition. Today, we talk to Ayana Hernandez of North Carolina Central University to see how they’re using their distinctiveness as a selling point. North Carolina Central...

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...