Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
Truth in Advertising: Authenticity in Higher Ed Marketing

Truth in Advertising: Authenticity in Higher Ed Marketing

Authenticity in higher ed marketing has to take a front seat because there is a lot at stake.  On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff.  But there is another looming problem for higher education that isn’t...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
Alumni Magazines as a Key Part of Alumni Communications

Alumni Magazines as a Key Part of Alumni Communications

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
Building a Global Community on Your Campus

Building a Global Community on Your Campus

As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...