by Bart Caylor | Dec 1, 2022 | Branding, Featured, Strategies, Podcast
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
by Bart Caylor | Nov 24, 2022 | Featured, Podcast, Tools
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
by Bart Caylor | Nov 17, 2022 | Featured, Strategies, Podcast
When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
by Bart Caylor | Nov 3, 2022 | Strategies, Podcast, Featured
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
by Bart Caylor | Oct 27, 2022 | Featured, Strategies, Podcast
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
by Bart Caylor | Oct 20, 2022 | Featured, Strategies, Podcast
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
