Podcast Archives | Caylor Solutions

Breathing Life into Higher Education w/ Experiential Storytelling

by Bart Caylor | Sep 16, 2021 | Featured, Marketing Strategies, Podcast

The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...

Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

by Bart Caylor | Sep 9, 2021 | Featured, Higher Ed Marketing, Podcast

How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr. After being in higher education marketing for so many years, I tend to value long-term...

Proven Strategies to Help Generation Alpha Thrive

by Bart Caylor | Sep 2, 2021 | Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Podcast

Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...

Finding Unique Identifiers: Marketing Small Colleges

by Bart Caylor | Aug 26, 2021 | Featured, Marketing Strategies, Podcast, Strategies

Marketing small colleges with little to no marketing resources can seem an impossible task. But there are ways to success! Discover more in my podcast conversation with Dan Sanchez. Over the years, I’ve had the privilege of working with hundreds of small schools. ...

Top 10 Tips from 10 Extraordinary Episodes

by Bart Caylor | Aug 19, 2021 | Featured, Podcast, Strategies

What can you learn from over twenty one-on-ones with some of the best education marketers in North America? Find out in our list of the top ten tips from ten extraordinary podcast episodes! Almost six months ago, my co-host, Troy Singer, and I embarked on a journey...

Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...