Creating an Adaptable Brand Promise in the Age of Social Media
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis
Recently on the Higher Ed Marketer podcast, I had the privilege of interviewing Jaime Hunt, Miami University’s (Ohio) vice president and chief marketing and communications officer. Along with my co-host, Troy Singer of ThinkPatended, we spoke with Jaime about what is...
Driving Affinity Through Innovative Marketing at Universities
My co-host, Troy Singer, and I had the privilege of sitting down with Ethan Braden of Purdue University. Read how they used higher ed marketing to drive affinity during one of the first campus reopenings after the Covid-19 shutdown. The Covid-19 pandemic has turned...
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