Five Ways to Build Trust Within Higher Ed Enrollment

Five Ways to Build Trust Within Higher Ed Enrollment

Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment.  In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
Brand Framework: Reshaping and Rediscovering Your School’s Promise

Brand Framework: Reshaping and Rediscovering Your School’s Promise

For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
The Five C’s of Building Great Teams in Higher Ed

The Five C’s of Building Great Teams in Higher Ed

Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success.  It’s hard to carry the weight of leading a marketing team that just isn’t clicking.  Like me, I’m sure you’ve been there (or you...
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking

Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking

“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each other’s roles. This misunderstanding, and the data silos that come about as a result, can...
How-To’s Of Effective Content Marketing

How-To’s Of Effective Content Marketing

Higher ed marketers are increasingly relying on social media to make their pitch to prospective students.  To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
Marketing to the Entire Student Life Cycle

Marketing to the Entire Student Life Cycle

The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time.  This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...