by Bart Caylor | Mar 31, 2022 | Featured, Marketing Strategies, Marketing Trends, Podcast
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Mar 24, 2022 | Advancement, Featured, Fundraising Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Mar 10, 2022 | Featured, Marketing Campaigns, Marketing Strategies, Podcast, Strategies
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
by Bart Caylor | Mar 3, 2022 | Featured, Podcast, School Websites, Websites
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
by Bart Caylor | Feb 24, 2022 | Enrollment, Featured, Marketing Strategies, Podcast
One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. No matter how good of a marketer you are, it’s hard to sell prospective students on an education with a...
by Bart Caylor | Feb 17, 2022 | Featured, Marketing Strategies, Marketing Trends, Podcast
How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
