As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
