by Bart Caylor | Jul 28, 2022 | Featured, Marketing Strategies, Podcast
Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the...
by Bart Caylor | Jul 21, 2022 | Featured, Marketing Strategies, Podcast
Since the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on...
by Bart Caylor | Jul 14, 2022 | Featured, Podcast, Strategies
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
by Bart Caylor | Jun 30, 2022 | Featured, Marketing Strategies, Podcast
At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not...
by Bart Caylor | Jun 23, 2022 | Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
by Bart Caylor | Jun 16, 2022 | Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies, Podcast
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
