Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment. In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success. It’s hard to carry the weight of leading a marketing team that just isn’t clicking. Like me, I’m sure you’ve been there (or you...
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each other’s roles. This misunderstanding, and the data silos that come about as a result, can...