Leading Organizational Change Through Branding

Leading Organizational Change Through Branding

When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change.  By changing the stories shared...
Leadership in Higher Ed Marketing: Confrontation and Caretaking

Leadership in Higher Ed Marketing: Confrontation and Caretaking

Leadership in higher ed marketing is more than just leading projects to completion. It’s about helping your team navigate change.  And I can’t remember any change in my lifetime as big as the COVID-19 pandemic.  For better or worse, higher ed creative teams have seen...
3 Ways a Fractional CMO Can Help Your School

3 Ways a Fractional CMO Can Help Your School

In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Take Your Voice Back: Being a Change Agent in Higher Ed Marketing

Take Your Voice Back: Being a Change Agent in Higher Ed Marketing

Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests.  Often, there is also the idea that marketers are only here...
Getting Students Involved in Enrollment Marketing

Getting Students Involved in Enrollment Marketing

You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
A Sweet Symphony: Aligning Roles With an External Marketing Team

A Sweet Symphony: Aligning Roles With an External Marketing Team

As in-house higher ed marketers are consistently asked to do more with less, the prospect of bringing in an external marketing team may give them pause. Our shared goal as higher ed marketers is to connect with prospective students and families, creating a shared...