Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...