by Bart Caylor | Aug 17, 2026 | Branding, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Tools, Leveraging AI
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
by Bart Caylor | Jul 13, 2026 | Tools, Marketing Strategies, social media, Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jun 8, 2026 | Strategies, Tools, Marketing Strategies, social media, Featured
Higher ed LinkedIn marketing is becoming one of the most important tools colleges and universities can use to support graduate enrollment, adult learner recruitment, and institutional reputation. That may sound surprising in a world where so much attention is focused...
by Bart Caylor | May 25, 2026 | content marketing, Inbound Marketing, Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
AEO for online short-term programs may become one of the most important enrollment marketing conversations higher education leaders have over the next few years. For more than two decades, colleges and universities have invested heavily in traditional SEO strategies...
by Bart Caylor | Apr 30, 2026 | Featured, Ideas, Tools
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Apr 27, 2026 | Branding, Featured, Future of Higher Ed, Strategies, Tools
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
