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The Potential of Gamification In Enrollment Marketing In the 2020s

The Potential of Gamification In Enrollment Marketing In the 2020s

by Bart Caylor | Nov 16, 2020 | Blog, Featured, Ideas, Marketing Trends

The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...
Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

by Bart Caylor | Oct 19, 2020 | Blog, Featured, Marketing Trends, Print Media

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...
2019 Marketing Holiday Wish List

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
Long Term Marketing Contracts: The Smart Choice?

Long Term Marketing Contracts: The Smart Choice?

by Bart Caylor | Jul 29, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Budgets, Marketing Campaigns, Marketing Trends

Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things.  I use contracts with all my clients. When done right, they are an incredibly useful business...

You Mean Video Marketing Doesn’t Have to Break the Budget?

by Bart Caylor | Jan 7, 2019 | Blog, Featured, Marketing Budgets, Marketing Trends

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank.  Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript   Amy: Welcome to another Caylor...

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies, Marketing Trends, Print Media

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Effective higher education marketing requires a savvy social media presence. Here’s why LinkedIn Marketing Solutions is worth a hard look. https://t.co/qdHwIJoS9C #hesm #higheredmarketing #ismarketing https://t.co/CW7emqyOmn


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16 hours ago

🔥 Hot off the press: “LinkedIn for Recruitment? … [EDU Marketing Minute]” https://t.co/TLY9k1dAvQ (via @revue)



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18 hours ago

#EmailMarketing still works. So, how do you best procure valid email addresses for prospective students, alumni and friends? Here are five of the best places to look from @DigistormEd. #highered https://t.co/tSyFd4XKVH https://t.co/HY15NrbgzR


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