Marketing Trends Archives | Caylor Solutions

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...

The Potential of Gamification In Enrollment Marketing In the 2020s

by Bart Caylor | Nov 16, 2020 | Blog, Featured, Ideas, Marketing Trends

The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

by Bart Caylor | Oct 19, 2020 | Blog, Featured, Marketing Trends, Print Media

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Long Term Marketing Contracts: The Smart Choice?

by Bart Caylor | Jul 29, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Budgets, Marketing Campaigns, Marketing Trends

Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...

You Mean Video Marketing Doesn’t Have to Break the Budget?

by Bart Caylor | Jan 7, 2019 | Blog, Featured, Marketing Budgets, Marketing Trends

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor...