Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
Blockchain in Higher Ed Marketing

Blockchain in Higher Ed Marketing

While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
Generative AI in Higher Ed Marketing: Take Your Time Back

Generative AI in Higher Ed Marketing: Take Your Time Back

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
Amplifying Student Voices for Higher Ed Marketing Success

Amplifying Student Voices for Higher Ed Marketing Success

One thing I love about private higher education is the variety of schools I get to work with. Even with all the diversity, there are challenges to raising brand awareness that everyone faces in this sector.  Two big problems all marketers face are raising brand...
4 Considerations for Centralizing Marketing at Your School

4 Considerations for Centralizing Marketing at Your School

Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...