Marketing Trends Archives | Caylor Solutions

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Long Term Marketing Contracts: The Smart Choice?

by Bart Caylor | Jul 29, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Budgets, Marketing Campaigns, Marketing Trends

Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...

You Mean Video Marketing Doesn’t Have to Break the Budget?

by Bart Caylor | Jan 7, 2019 | Blog, Featured, Marketing Budgets, Marketing Trends

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor...

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies, Marketing Trends, Print Media

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...

Top Marketing Trends to Help Your School in 2019

by Bart Caylor | Nov 7, 2018 | Blog, Featured, Higher Ed Marketing, Marketing Trends

Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...