by Bart Caylor | Sep 7, 2026 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Enrollment, Featured, Future of Higher Ed, Strategies
Your enrollment marketing strategy must change because the next generation of students is researching, comparing, and making decisions long before many institutions know they are interested. For enrollment and marketing teams already managing tight budgets, ambitious...
by Bart Caylor | Aug 10, 2026 | Featured, Branding, Marketing Strategies, Marketing Trends, Marketing Budgets, Marketing Campaigns, Enrollment, Ideas, Strategies
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
by Bart Caylor | Jul 13, 2026 | Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z, Tools, social media, Marketing Strategies
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jun 1, 2026 | Marketing Trends, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 4, 2026 | Future of Higher Ed, Marketing Trends, Featured, Ideas, Strategies, Recruiting
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Mar 19, 2026 | Marketing Trends, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast, Tools, Marketing Strategies
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
