Long Term Marketing Contracts: The Smart Choice?
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...You Mean Video Marketing Doesn’t Have to Break the Budget?
Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor...Printed Instagram: The Olivet Viewbook
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...Top Marketing Trends to Help Your School in 2019
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...
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