Marketing Trends Archives - Caylor Solutions

You Need a Mobile App: Why a Website Isn’t Enough

by Bart Caylor | Jan 13, 2022 | content marketing, Enrollment, Featured, Marketing Strategies, Marketing Trends, Podcast, Uncategorized

Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...

AR and VR Technology Is the Next Wave in Enrollment Marketing

by Bart Caylor | Dec 13, 2021 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Marketing Trends

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...

How the Metaverse Will Change Enrollment Marketing

by Bart Caylor | Dec 6, 2021 | Blog, Featured, Marketing Trends, Strategies

Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...

Student Success = Institution Success

by Bart Caylor | Dec 2, 2021 | Featured, Future of Higher Ed, Ideas, Marketing Strategies, Marketing Trends, Podcast

By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...

Rethinking Education Marketing Amid the Great Resignation

by Bart Caylor | Nov 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Trends

A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...