Blockchain in Higher Ed Marketing

by Bart Caylor | Sep 11, 2023 | Marketing Trends, Featured, Future of Higher Ed, Tools

While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...

Generative AI in Higher Ed Marketing: Take Your Time Back

by Bart Caylor | Sep 4, 2023 | Marketing Trends, Marketing Strategies, Blog, Featured, Future of Higher Ed, Tools

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...

Amplifying Student Voices for Higher Ed Marketing Success

by Bart Caylor | Sep 22, 2022 | Marketing Trends, Featured, Podcast

One thing I love about private higher education is the variety of schools I get to work with. Even with all the diversity, there are challenges to raising brand awareness that everyone faces in this sector.  Two big problems all marketers face are raising brand...

4 Considerations for Centralizing Marketing at Your School

by Bart Caylor | Sep 19, 2022 | Blog, Featured, Higher Ed Marketing, Marketing Trends, Marketing Strategies

Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...

5 Social Media Trends To Be Aware of in 2022

by Bart Caylor | Jun 27, 2022 | social media, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z

As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...

Leadership Lessons: Clarify Vision & Tell Authentic Stories

by Bart Caylor | Jun 9, 2022 | content marketing, Marketing Trends, Featured, Higher Ed Marketing, Podcast, Marketing Strategies

Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership!   An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...