Marketing Trends Archives - Caylor Solutions

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Blog, Featured, Marketing Strategies, Marketing Trends, social media

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...

6 Tips for Marketing Higher Ed to Generation Alpha

by Bart Caylor | Jul 19, 2021 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Marketing Trends

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...

The Magic Is in the Messaging: Content Creation for Higher Ed Marketing

by Bart Caylor | Jul 1, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget. It’s undisputed. Content marketing is education marketing in today’s world. Every prospective...

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...