5 Crisis Management Tips for Higher Ed Marketers

5 Crisis Management Tips for Higher Ed Marketers

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

Deepfakes: How to Safeguard Your School’s Brand in the Age of AI

As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
5 Adjustments You Can Make to Attract Mission-Fit Students

5 Adjustments You Can Make to Attract Mission-Fit Students

Compatibility is one of the most critical factors to the long-term success of any relationship.  When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...