Blog Archives | Caylor Solutions

Remembering our Heroes: Veteran Enrollment Marketing

by Bart Caylor | May 25, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Veteran enrollment marketing is more than a good enrollment strategy – it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy? As I write this post, it’s nearing Memorial Day. ...

Cameo: The New Influencer Marketing

by Bart Caylor | May 18, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...

Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | Blog, Featured, social media

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...

Strategies for Using Facebook in College Marketing

by Bart Caylor | May 4, 2020 | Blog, Featured, social media

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...

How to Use Twitter to Increase Student Enrollment

by Bart Caylor | Apr 27, 2020 | Blog, Featured, social media

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....

8 Ways to Recycle Content for Enrollment Marketing

by Bart Caylor | Apr 20, 2020 | Blog, content marketing, Featured

If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you...