The Enrollment Cliff: A Call to Action for Higher Education
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
Why You Need to Think of Your School as a Brand
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
ChatGPT: Empower Your Higher Ed Marketing Teams
November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
Donor-Centric Marketing: Ditch “We” for “You”
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
5 Ways You Think You’re Saving Money (That Really Cost You More)
Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
