Blog Archives | Caylor Solutions

Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

by Bart Caylor | Nov 30, 2020 | Blog, content marketing, Enrollment, Featured, Ideas

Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...

Your Holiday Gift: 5 Tips to Enhance Next Year’s Enrollment Marketing Strategy

by Bart Caylor | Nov 23, 2020 | Blog, Enrollment, Featured, Strategies

As we head into the holiday season, marking the end of the fall semester, I’m sure you have already laid out the broad strokes of next calendar year’s enrollment marketing strategy. But before you head off for some well-earned R&R, your mind on chopping down pine...

The Potential of Gamification In Enrollment Marketing In the 2020s

by Bart Caylor | Nov 16, 2020 | Blog, Featured, Ideas, Marketing Trends

The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...

Marketing to Student Veterans

by Bart Caylor | Nov 9, 2020 | Blog, Featured, Marketing Campaigns, Marketing Strategies

Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans. This month, we honor our military veterans by remembering their sacrifice and service for our nation. But it’s important to...

Marketing Personalization: How to Use this Magic Technique

by Bart Caylor | Nov 2, 2020 | Blog, content marketing, Featured, Marketing Strategies

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

by Bart Caylor | Oct 19, 2020 | Blog, Featured, Marketing Trends, Print Media

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...