Blog Archives | Caylor Solutions

How to Leverage a Marketing Mascot Program

by Bart Caylor | Apr 8, 2021 | Blog, Featured, Marketing Strategies, Podcast

Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program? In this conversation with Kristi Lafree, Director of Enrollment Marketing at Butler University in...

7 Higher Ed Video Marketing Strategy Ideas

by Bart Caylor | Apr 5, 2021 | Blog, content marketing, Featured, Marketing Strategies

With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...

04/02/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Apr 2, 2021 | Blog

We hope you have enjoyed our higher education marketing content of the week roundups every Friday. Hopefully it’s a useful one-stop-shop for you to see a glimpse of what’s been talked about here at Caylor Solutions and beyond. From the broader world wide web of...

Creating an Adaptable Brand Promise in the Age of Social Media

by Bart Caylor | Apr 1, 2021 | Blog, Featured, Marketing Strategies, Podcast

In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...

03/26/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Mar 26, 2021 | Blog

Welcome to the first Higher Ed Content Roundup of Spring! From the broader world wide web of information: How to Craft the Perfect Homepage for Your Higher Education Website from Higher Education Marketing. Over the years, I’ve discussed the most important...