Blog Archives - Caylor Solutions

5 Keys to Unleash Your Marketing Team

by Bart Caylor | Jan 17, 2022 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Strategies

It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around. Most likely this happens because marketing teams tend to pool together creative...

Watering Holes: Be Where Your Target Audience Is

by Bart Caylor | Jan 10, 2022 | Blog, content marketing, Featured, Marketing Strategies

Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...

Productivity and Your Mental Health

by Bart Caylor | Jan 3, 2022 | Blog, Featured, Higher Ed Marketing

Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Blog, Branding, case-studies, Featured, Fundraising Advancement, Higher Ed Marketing, Ideas, Marketing Campaigns, social media

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

How to Build a Drip Campaign to Convert Enrollment Leads

by Bart Caylor | Dec 20, 2021 | Blog, Email Marketing, Featured

Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...

AR and VR Technology Is the Next Wave in Enrollment Marketing

by Bart Caylor | Dec 13, 2021 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Marketing Trends

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...