Blog Archives | Caylor Solutions

Case Study: Loma Linda University Launches New Branding Campaign

by Bart Caylor | Sep 28, 2020 | Blog, case-studies, Featured

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...

How to Up Your Video Content Game for College Marketing

by Bart Caylor | Sep 21, 2020 | Blog, Featured, Higher Ed Marketing, social media

When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...

How to Automate Your Enrollment Marketing Content Strategy

by Bart Caylor | Sep 14, 2020 | Blog, content marketing, Email Marketing, Featured

Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...

How to Kick Off Your Influencer Marketing Strategy for Higher Education

by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies

They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...

How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

by Bart Caylor | Aug 31, 2020 | Blog, Featured, Ideas, social media

If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...

Signs You Need an Enrollment Marketing Strategy Overhaul

by Bart Caylor | Aug 25, 2020 | Blog, Enrollment, Featured, Marketing Strategies

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...