by Bart Caylor | Nov 21, 2022 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Strategies
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
by Bart Caylor | Nov 7, 2022 | Blog, content marketing, Enrollment, Featured, School Websites, Strategies
With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...
by Bart Caylor | Oct 31, 2022 | Blog, content marketing, Enrollment, Featured, Marketing Budgets, School Websites
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Oct 24, 2022 | Blog, Enrollment, Featured
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
by Bart Caylor | Oct 17, 2022 | Blog, Featured, Higher Ed Marketing, Tools
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
by Bart Caylor | Oct 10, 2022 | Blog, Featured, Marketing Strategies, Strategies, Tools
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
