by Bart Caylor | Mar 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies
When it comes to your next higher ed capital campaign, failure isn’t an option. Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t...
by Bart Caylor | Mar 19, 2021 | Blog
It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week. From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert....
by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
by Bart Caylor | Mar 15, 2021 | Blog, content marketing, Featured, Marketing Strategies
It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...
by Bart Caylor | Mar 12, 2021 | Blog
Let’s take a look at the best higher ed marketing content from this week. From the broader world wide web of information: School Website Design Trends to Watch in 2021 from Digistorm. From serif fonts to the direction in which your higher ed website scrolls, take a...
by Bart Caylor | Mar 11, 2021 | Blog, Featured, Podcast
Recently on the Higher Ed Marketer podcast, I had the privilege of interviewing Jaime Hunt, Miami University’s (Ohio) vice president and chief marketing and communications officer. Along with my co-host, Troy Singer of ThinkPatended, we spoke with Jaime about what is...