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The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

by Bart Caylor | Mar 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

When it comes to your next higher ed capital campaign, failure isn’t an option.  Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t...
03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content

03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Mar 19, 2021 | Blog

It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week.  From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert....
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
How to Create a Higher Ed Messaging Strategy

How to Create a Higher Ed Messaging Strategy

by Bart Caylor | Mar 15, 2021 | Blog, content marketing, Featured, Marketing Strategies

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...
03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content

03/12/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Mar 12, 2021 | Blog

Let’s take a look at the best higher ed marketing content from this week. From the broader world wide web of information: School Website Design Trends to Watch in 2021 from Digistorm. From serif fonts to the direction in which your higher ed website scrolls, take a...
Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis

Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis

by Bart Caylor | Mar 11, 2021 | Blog, Featured, Podcast

Recently on the Higher Ed Marketer podcast, I had the privilege of interviewing Jaime Hunt, Miami University’s (Ohio) vice president and chief marketing and communications officer. Along with my co-host, Troy Singer of ThinkPatended, we spoke with Jaime about what is...
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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Few schools have as creative an enrollment marketing strategy as Butler University. Check out how Blue, Butler’s very own 65-pound Bulldog, is helping them boost enrollment year over year in my convers… @kristilafree https://t.co/qGGPXKzwCs #hesm #higheredmarketing #ismarketing https://t.co/gUHR5LO6Fg


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1 day ago

A 9% increase in enrollment applications is good anytime, but Miami University’s marketing team did it while reopening during the pandemic under @JaimeHuntIMC. Find out how in today’s article! https://t.co/ZpKTwxxNt3 #hesm #higheredmarketing #ismarketing https://t.co/qOmBFbzfv3


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2 days ago

Today your education brand has to shine through on so many platforms, mediums, and to different audiences. Check out our conversation with DePauw University’s Deedie Dowdle, and how they created an adaptable brand promise: https://t.co/8sGos6XJ6n #casesmc #HEmkting #emchat #hesm https://t.co/23nTV0jXEf


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