by Bart Caylor | Nov 7, 2018 | Blog, Featured, Higher Ed Marketing, Marketing Trends
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...
by Bart Caylor | Nov 5, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
by Bart Caylor | Oct 29, 2018 | Blog, Featured, social media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy. Being successful at higher education social media requires more thought and...
by Bart Caylor | Oct 22, 2018 | Blog, Featured, Higher Ed Marketing, social media
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
![How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]](https://www.caylor-solutions.com/wp-content/uploads/2018/10/Phone_AdobeStock_109035442_2000x1333-1080x675.jpg)
by Bart Caylor | Oct 15, 2018 | Blog, Featured, Higher Ed Marketing
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps. As we’ve discussed before, one of your...
by Bart Caylor | Oct 8, 2018 | Blog, Featured, Higher Ed Marketing, Print Media
In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
