4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year. Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your...
3 Alarmingly Expensive CRM Mistakes to Avoid
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole. One of the most fascinating developments in education technology is the growth in customer relationship management (CRM) software...
5 Easy Ways to use Marketing AI for Enrollment Marketers
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...
Using IP Targeting for Education Marketing
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...
One Undeniable Reason for Inbound Marketing
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason. If you’ve been following my blog for any time at all, you know that I’m a big proponent of inbound marketing. I mean, you can see that right off...
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