How-To’s Of Effective Content Marketing

How-To’s Of Effective Content Marketing

Higher ed marketers are increasingly relying on social media to make their pitch to prospective students.  To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
How to Kick-Start Your Student Ambassador Program

How to Kick-Start Your Student Ambassador Program

One amazing way to maximize your brand authenticity is to begin a student ambassador program.  Authenticity, of course, is one of the most prized values of Gen Z prospective students.  While they’re still very young, it looks like authenticity will still be in vogue...
Why You Should Partner With a Higher Ed Marketing Agency

Why You Should Partner With a Higher Ed Marketing Agency

A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants

Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants

In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
5 Ways You Can Upgrade Your Fundraising Appeal Letter

5 Ways You Can Upgrade Your Fundraising Appeal Letter

During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
Higher Education Website Organization: Start with the Big Three Questions

Higher Education Website Organization: Start with the Big Three Questions

How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...