by Bart Caylor | May 9, 2022 | Blog, content marketing, Featured, Higher Ed Marketing
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
by Bart Caylor | May 2, 2022 | Blog, Email Marketing, Featured, Higher Ed Marketing, social media, Websites
Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...
by Bart Caylor | Apr 25, 2022 | Blog, Enrollment, Featured
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
by Bart Caylor | Apr 18, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Apr 11, 2022 | Blog, Featured, Inbound Marketing, Marketing Strategies
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
by Bart Caylor | Apr 4, 2022 | Blog, Email Marketing, Enrollment, Featured
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
