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AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

by Bart Caylor | Jul 7, 2025 | Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI

AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

by Bart Caylor | Jun 26, 2025 | Enrollment, Featured, Higher Ed Marketing, Strategies

Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience.  Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works

How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works

by Bart Caylor | May 5, 2025 | Strategies, Branding, Featured, Higher Ed Marketing

How do you market a faith-based college in today’s noisy, competitive higher ed landscape? If your school is small, faith-driven, and budget-conscious, that question can feel overwhelming. But the truth is: you don’t need a massive marketing budget to reach the right...
Boosting Enrollment through Cross-Departmental Collaboration

Boosting Enrollment through Cross-Departmental Collaboration

by Bart Caylor | Mar 17, 2025 | Featured, Higher Ed Marketing, Teams

Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy.  Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach.  The...
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success

The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success

by Bart Caylor | Mar 6, 2025 | Teams, Enrollment, Featured, Higher Ed Marketing, Podcast

The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals

The Parent Perspective in College Admissions: Lessons for Enrollment Professionals

by Bart Caylor | Jan 30, 2025 | Strategies, Featured, Higher Ed Marketing, Podcast, Recruiting

When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions.  After all, students are the ones selecting their future school, and their preferences drive many...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us