Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr. After being in higher education marketing for so many years, I tend to value long-term...
Proven Strategies to Help Generation Alpha Thrive
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
How to Create a Strong Unique Selling Proposition for Your School
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
How to Build Your Elevator Pitch Structure for a More Powerful Message
A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school. The term “elevator pitch” keys into a familiar story. You’re an administrator,...
6 Tips for Marketing Higher Ed to Generation Alpha
Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
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