Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
5 Crisis Management Tips for Higher Ed Marketers

5 Crisis Management Tips for Higher Ed Marketers

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches 

Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience.  Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
My Goal For “Chasing Mission Fit”

My Goal For “Chasing Mission Fit”

Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
Building a Global Community on Your Campus

Building a Global Community on Your Campus

As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...