by Bart Caylor | Dec 10, 2018 | Blog, Featured, Higher Ed Marketing
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list. Planning to spend some time Christmas shopping for the ones you love? Well, don’t...
by Bart Caylor | Dec 3, 2018 | Blog, Featured, Higher Ed Marketing, Strategies
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...
by Bart Caylor | Nov 28, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies, Marketing Trends, Print Media
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
by Bart Caylor | Nov 19, 2018 | Blog, content marketing, Featured, Higher Ed Marketing
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year. Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your...
by Bart Caylor | Nov 7, 2018 | Blog, Featured, Higher Ed Marketing, Marketing Trends
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...
by Bart Caylor | Nov 5, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
