Higher Ed Marketing Archives | Caylor Solutions

Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences

by Bart Caylor | Jun 14, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...

How to Work with Marketing Stakeholders

by Bart Caylor | May 24, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results. Something I like about working in the education space is how much people value expertise. Different...

9 Must-Have Items for Enrollment Marketing Budgets

by Bart Caylor | May 17, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...

5 Ways to Take Advantage of 5G Mobile Marketing

by Bart Caylor | May 10, 2021 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies

What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...

Post-Pandemic Enrollment Marketing: Strategies for a New World

by Bart Caylor | May 3, 2021 | Blog, Featured, Higher Ed Marketing, Strategies

It’s been well over a year since the novel coronavirus that causes COVID-19 crash landed in our lives. Now, with vaccine dissemination on the rise, enrollment marketers are beginning to consider the post-pandemic future. One way to look at things is that we’re heading...

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...