Higher Ed Marketing Archives | Caylor Solutions

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...

Managing Outside Vendor Relationships

by Bart Caylor | Oct 12, 2020 | Blog, Featured, Higher Ed Marketing

In enrollment marketing, there are lots of factors that contribute to your success. Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships. When you think about the private...

How to Increase Student Retention with Education Marketing

by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Generation Z, Higher Ed Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...

How to Up Your Video Content Game for College Marketing

by Bart Caylor | Sep 21, 2020 | Blog, Featured, Higher Ed Marketing, social media

When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...

Content Strategies for Nontraditional Students

by Bart Caylor | Aug 17, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Adult students have so much to offer for your classes, faculty, and campus life! Let’s dive into content strategies for nontraditional students that will draw them to your school. Enrollment marketers have always marketed to adult students returning to college, but...

The Best Times to Post on Social Media for Higher Education in 2020

by Bart Caylor | Aug 10, 2020 | Blog, Featured, Higher Ed Marketing, social media, Strategies

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...