Higher Ed Marketing Archives - Caylor Solutions

Rethinking Education Marketing Amid the Great Resignation

by Bart Caylor | Nov 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Trends

A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...

7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite

by Bart Caylor | Oct 25, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing

Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...

Marketing Higher Education Tuition

by Bart Caylor | Oct 11, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...

School Spirit in Education Branding

by Bart Caylor | Oct 4, 2021 | Blog, Branding, Featured, Higher Ed Marketing, Marketing Strategies

School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

15 Examples of Great Instagram Marketing for Higher Education

by Bart Caylor | Sep 13, 2021 | Blog, Featured, Higher Ed Marketing

Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...