by Bart Caylor | Jan 18, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
by Bart Caylor | Jan 11, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies
COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution. Most of the time, locking in your messaging strategy doesn’t cause massive stress. But COVID-19...
by Bart Caylor | Jan 4, 2021 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...
by Bart Caylor | Dec 7, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies
Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...
by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Oct 12, 2020 | Blog, Featured, Higher Ed Marketing
In enrollment marketing, there are lots of factors that contribute to your success. Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships. When you think about the private...