Higher Ed Marketing Archives | Page 2 of 25

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...

Audience-Centric Enrollment Marketing

by Bart Caylor | Feb 10, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

Competing with College Alternatives

by Bart Caylor | Jan 27, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon. The explosion of college alternatives is just one of the reasons schools...

Unlock the Power of Google Ads for Education Marketing

by Bart Caylor | Jan 6, 2020 | Blog, Featured, Higher Ed Marketing, social media

What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...