Email Marketing is Far From Dead
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
Marketing to Multiple Generations
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...
How to Train Student Brand Ambassadors
Education marketing is at its best when your brand’s messaging is inside of you and your student body. Check out these ideas on training student brand ambassadors. As a private college, university, or independent school, you probably have a student activity or...
5+ Nifty Ways to Market Your School’s Spring Commencement
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...
Stand Out with High-Touch Enrollment Marketing
Enrollment marketers face some big challenges. Here’s how a high-touch enrollment marketing strategy can level the playing field. Recent studies by the National Student Clearinghouse show that enrollment for many private colleges is declining at a rate of almost nine...
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