Higher Ed Marketing Archives | Page 2 of 26

Instagram Marketing for Education

by Bart Caylor | Jul 13, 2020 | Blog, Featured, Higher Ed Marketing, social media

Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...

The Future of College Marketing: Virtual Reality and Augmented Reality

by Bart Caylor | Jun 29, 2020 | Blog, Featured, Higher Ed Marketing, Ideas, Inbound Marketing

Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...

How to Set Up an Effective Enrollment Marketing Funnel

by Bart Caylor | Jun 1, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...