Why I Wrote “Chasing Mission Fit”

Why I Wrote “Chasing Mission Fit”

My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you! As a first-generation college student, I experienced the life-changing impact of education....
5 Adjustments You Can Make to Attract Mission-Fit Students

5 Adjustments You Can Make to Attract Mission-Fit Students

Compatibility is one of the most critical factors to the long-term success of any relationship.  When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
How-To’s Of Effective Content Marketing

How-To’s Of Effective Content Marketing

Higher ed marketers are increasingly relying on social media to make their pitch to prospective students.  To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
How to Kick-Start Your Student Ambassador Program

How to Kick-Start Your Student Ambassador Program

One amazing way to maximize your brand authenticity is to begin a student ambassador program.  Authenticity, of course, is one of the most prized values of Gen Z prospective students.  While they’re still very young, it looks like authenticity will still be in vogue...
Why You Should Partner With a Higher Ed Marketing Agency

Why You Should Partner With a Higher Ed Marketing Agency

A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
Making the Case For College

Making the Case For College

A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career....