Strategies Archives | Caylor Solutions

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

Messaging for the Individual: How Data Can Help You Create Engaging Stories

by Bart Caylor | May 27, 2021 | Featured, Future of Higher Ed, Marketing Strategies, Podcast, Strategies

As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...

Post-Pandemic Enrollment Marketing: Strategies for a New World

by Bart Caylor | May 3, 2021 | Blog, Featured, Higher Ed Marketing, Strategies

It’s been well over a year since the novel coronavirus that causes COVID-19 crash landed in our lives. Now, with vaccine dissemination on the rise, enrollment marketers are beginning to consider the post-pandemic future. One way to look at things is that we’re heading...

Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS

by Bart Caylor | Feb 15, 2021 | Blog, content marketing, Featured, Marketing Strategies, Strategies

One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Blog, Featured, social media, Strategies

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....

Your Holiday Gift: 5 Tips to Enhance Next Year’s Enrollment Marketing Strategy

by Bart Caylor | Nov 23, 2020 | Blog, Enrollment, Featured, Strategies

As we head into the holiday season, marking the end of the fall semester, I’m sure you have already laid out the broad strokes of next calendar year’s enrollment marketing strategy. But before you head off for some well-earned R&R, your mind on chopping down pine...