Strategies Archives | Caylor Solutions

The Best Times to Post on Social Media for Higher Education in 2020

by Bart Caylor | Aug 10, 2020 | Blog, Featured, Higher Ed Marketing, social media, Strategies

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...

A Simple Guide to Social Media Analytics for Enrollment Marketing

by Bart Caylor | Aug 3, 2020 | Blog, Featured, social media, Strategies

So you’re an enrollment marketer who wants to get more out of your school’s social media marketing, but you’re no social media analytics guru? That’s okay. I’ve written on the topic of social media analytics in the past, but for this post I’ll get a little more in...

SEO Update 2020: 7 Insights for Enrollment Marketing

by Bart Caylor | Jul 6, 2020 | Blog, content marketing, Featured, Strategies, Websites

In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...

3 Key Strategies I’ve Used to Boost My Productivity During the Holidays

by Bart Caylor | Dec 23, 2019 | Blog, Featured, Higher Ed Marketing, Strategies

The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...

4 Ways to Leverage Your Enrollment Communications Flow

by Bart Caylor | Sep 30, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Strategies

Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...

4 Creative Ways to Stand Out with Highly-Involved Parents

by Bart Caylor | Jul 15, 2019 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, social media, Strategies

Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....