by Bart Caylor | Sep 8, 2022 | Featured, Podcast, Strategies
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
by Bart Caylor | Sep 5, 2022 | Featured, Strategies
As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
by Bart Caylor | Aug 15, 2022 | Blog, Enrollment, Featured, Inbound Marketing, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
by Bart Caylor | Aug 4, 2022 | Featured, Podcast, Strategies
Over the course of my career, I’ve had incredibly valuable experiences finding creative solutions for my higher ed clients. Almost all of these creative solutions came through thoughtful, collaborative conversations. It’s important for higher ed marketers to be...
by Bart Caylor | Jul 14, 2022 | Featured, Podcast, Strategies
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
by Bart Caylor | Mar 10, 2022 | Featured, Marketing Campaigns, Marketing Strategies, Podcast, Strategies
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
