Work Smarter with Generative AI

Work Smarter with Generative AI

Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom.  They have legitimate...
My Goal For “Chasing Mission Fit”

My Goal For “Chasing Mission Fit”

Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
Marketing to the Entire Student Life Cycle

Marketing to the Entire Student Life Cycle

The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time.  This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
7 University Meta Ads Tips for Beginner Marketers

7 University Meta Ads Tips for Beginner Marketers

We’ve spoken before of the need for a well-designed Facebook strategy, but to get the most out of this platform, you also need a strategy for your university Meta ads. Facebook is one of the most powerful targeting ad platforms out there. With over 2.8 billion monthly...
Making the Case For College

Making the Case For College

A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career....