by Bart Caylor | Oct 19, 2026 | Enrollment, Featured, Future of Higher Ed, Teams, Leveraging AI
AI admissions support is most valuable when it gives your team more time to do the work that requires a human being. Admissions teams are carrying a tremendous amount of operational work. There are emails to write, visits to schedule, inquiries to follow up with,...
by Bart Caylor | Sep 28, 2026 | Marketing Strategies, Strategies, Tools, Leveraging AI
A mission-fit SEM strategy starts with a different goal than most paid search campaigns: attract students who have a real reason to choose your institution, rather than simply generating more clicks. That distinction matters when marketing budgets are tight and...
by Bart Caylor | Sep 21, 2026 | Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Leveraging AI
AI enrollment reporting can help colleges turn mountains of enrollment data into something far more useful: a clearer understanding of what is actually happening. If you work in enrollment or marketing, you probably don’t have a shortage of data. You have CRM reports,...
by Bart Caylor | Sep 3, 2026 | Future of Higher Ed, Generation Z, Podcast, Tools, Leveraging AI, Featured
As part of our Summer Rewind series, we’re revisiting this timely conversation with Conor Grennan and his son Finn about what it means to prepare a generation of digital natives for an AI-powered world. Their perspective challenges higher education leaders to move...
by Bart Caylor | Aug 17, 2026 | Tools, Leveraging AI, Branding, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
by Bart Caylor | Jul 20, 2026 | Strategies, Branding, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Generation Z, Leveraging AI
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
