Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
The Transformative Power of AI in Higher Education
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
