How a University Revenue Strategy Balances Enrollment and Financial Sustainability
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Enrollment Growth Strategies That Transformed Defiance College
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
How to Get Better Content from AI Tools Like ChatGPT
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
