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10 Practical Moves for an AI Strategy in Higher Education

10 Practical Moves for an AI Strategy in Higher Education

by Bart Caylor | Jan 19, 2026 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
AI Watch: 3 Tactical AI Trends in Higher Ed Marketing You Can’t Ignore

AI Watch: 3 Tactical AI Trends in Higher Ed Marketing You Can’t Ignore

by Bart Caylor | Dec 29, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI

Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
Case Study: How Universities Use Generative AI

Case Study: How Universities Use Generative AI

by Bart Caylor | Dec 25, 2025 | Strategies, Marketing Strategies, Featured, Podcast, Tools, Leveraging AI

When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
The AI Marketing Readiness Checklist for Small Colleges

The AI Marketing Readiness Checklist for Small Colleges

by Bart Caylor | Dec 8, 2025 | Leveraging AI, Featured, Ideas, Future of Higher Ed, Strategies, Tools

An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
Marketing Trends in Higher Education: What to Expect in 2026

Marketing Trends in Higher Education: What to Expect in 2026

by Bart Caylor | Dec 1, 2025 | Future of Higher Ed, Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Leveraging AI

After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026.  It’s important for us to understand these trends in how students and their families think and behave. Why is it so...
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time

AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time

by Bart Caylor | Nov 17, 2025 | Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured

AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us