A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT

A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT

While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
Blockchain in Higher Ed Marketing

Blockchain in Higher Ed Marketing

While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
Generative AI in Higher Ed Marketing: Take Your Time Back

Generative AI in Higher Ed Marketing: Take Your Time Back

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
9 Budget-Friendly Productivity Tools that Won’t Break the Bank

9 Budget-Friendly Productivity Tools that Won’t Break the Bank

In today’s marketing environment, chances are your budget is already stretched thin. To help out, here are some powerful yet budget friendly productivity tools that won’t break the bank. In today’s increasingly connected and competitive landscape, keeping...
Leveraging AI Powered Text Marketing to Engage With Leads

Leveraging AI Powered Text Marketing to Engage With Leads

Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
Embracing the Power of ChatGPT and AI in Higher Ed Marketing

Embracing the Power of ChatGPT and AI in Higher Ed Marketing

I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...