by Bart Caylor | Apr 30, 2026 | Featured, Ideas, Tools
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Apr 27, 2026 | Branding, Featured, Future of Higher Ed, Strategies, Tools
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
by Bart Caylor | Apr 6, 2026 | Tools, Featured, Future of Higher Ed, Leveraging AI
AI adoption in higher ed marketing is no longer a matter of “if,” but “how” we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or...
by Bart Caylor | Mar 30, 2026 | Featured, Ideas, Strategies, Tools, Leveraging AI
Establishing a consistent workflow higher ed marketing teams can rely on is the only way to move from reactive survival mode to a proactive, mission-driven strategy. For many small college marketing offices, the daily reality feels like a treadmill that never stops....
by Bart Caylor | Mar 23, 2026 | Marketing Strategies, Enrollment, Featured, Strategies, Tools, Leveraging AI
An AI enrollment funnel strategy is the most effective way for small college marketing teams to reclaim their time while delivering the highly personalized experiences today’s students expect. Many enrollment leaders I speak with recognize that the traditional, manual...
by Bart Caylor | Mar 19, 2026 | Tools, Podcast, Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Future of Higher Ed, Strategies
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
