Using AI to Enhance Student Engagement

by Bart Caylor | Apr 29, 2024 | Featured, Strategies, Tools

There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...

Navigating Change in Technology with Emotional Intelligence

by Bart Caylor | Apr 11, 2024 | Featured, Strategies, Podcast, Tools

With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....

5 Essential AI Skills for Students in the Modern Workforce

by Bart Caylor | Apr 1, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI.  This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...

Your 2023 Higher Ed Marketing All-Star Team

by Bart Caylor | Mar 28, 2024 | Enrollment, Featured, Strategies, Email Marketing, Podcast, Tools, Recruiting, Branding, social media, content marketing

Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.”   Every one of our guests has brought great value to the table, so picking just a few to represent an...

Harnessing Change To Achieve Sustainable Enrollment Marketing

by Bart Caylor | Feb 15, 2024 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...

Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

by Bart Caylor | Feb 1, 2024 | Podcast, Tools, Featured

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...