Fundraising Advancement Archives

10 Key Projects for Advancement Marketing

by Bart Caylor | Aug 2, 2021 | Blog, Featured, Fundraising Advancement, Marketing Strategies, Strategies

Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...

How to Include Donor Stories in Your Marketing

by Bart Caylor | Jun 17, 2021 | Featured, Fundraising Advancement, Podcast

Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

by Bart Caylor | Mar 23, 2020 | Advancement, Blog, Featured, Fundraising Advancement

What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...

Why Education Marketers Should Help Write Case Statements

by Bart Caylor | Mar 16, 2020 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...

Improve School Fundraising Results with Stronger Teamwork

by Bart Caylor | Sep 16, 2019 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing

It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...

7 Steps to Marketing for Capital Campaigns

by Bart Caylor | Aug 20, 2018 | Advancement, Blog, Featured, Fundraising Advancement, Marketing Campaigns

There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...