by Bart Caylor | Apr 21, 2022 | Advancement, Featured, Fundraising Advancement, Giving, Podcast
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Mar 24, 2022 | Advancement, Featured, Fundraising Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Feb 21, 2022 | Advancement, Blog, Featured, Fundraising Advancement
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
by Bart Caylor | Dec 27, 2021 | Blog, Branding, case-studies, Featured, Fundraising Advancement, Higher Ed Marketing, Ideas, Marketing Campaigns, social media
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Aug 2, 2021 | Blog, Featured, Fundraising Advancement, Marketing Strategies, Strategies
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
by Bart Caylor | Jun 17, 2021 | Featured, Fundraising Advancement, Podcast
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
