5 Ways You Can Upgrade Your Fundraising Appeal Letter

5 Ways You Can Upgrade Your Fundraising Appeal Letter

During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
Donor-Centric Marketing: Ditch “We” for “You”

Donor-Centric Marketing: Ditch “We” for “You”

Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
State of Capital Campaigns: Internet Giving & Micro-Philanthropy

State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
The 5 Elements of an Effective Fundraising Case Statement

The 5 Elements of an Effective Fundraising Case Statement

If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging.  Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
Higher Ed Donation Pages: How to Optimize Them

Higher Ed Donation Pages: How to Optimize Them

Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...