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Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1

Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1

by Bart Caylor | Oct 2, 2017 | Advancement, Blog, Featured, Giving

The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
How to Get the Most Out of Your End of Year Fundraising

How to Get the Most Out of Your End of Year Fundraising

by Bart Caylor | Oct 31, 2016 | Blog, Featured, Giving, Higher Ed Marketing

Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...

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