Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1
The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
How to Get the Most Out of Your End of Year Fundraising
Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...
