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Enrollment Growth Strategies That Transformed Defiance College

Enrollment Growth Strategies That Transformed Defiance College

by Bart Caylor | Feb 27, 2025 | Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Recruiting, Leveraging AI

Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
Mastering Organic Social Media: The 6M Framework to Engagement & Growth

Mastering Organic Social Media: The 6M Framework to Engagement & Growth

by Bart Caylor | Feb 13, 2025 | Strategies, Branding, social media, Featured, Podcast

Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals

The Parent Perspective in College Admissions: Lessons for Enrollment Professionals

by Bart Caylor | Jan 30, 2025 | Higher Ed Marketing, Strategies, Podcast, Recruiting, Featured

When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions.  After all, students are the ones selecting their future school, and their preferences drive many...
Community College Marketing Strategies: Overcoming Misconceptions and Building Connections

Community College Marketing Strategies: Overcoming Misconceptions and Building Connections

by Bart Caylor | Jan 23, 2025 | Branding, Featured, Strategies, Podcast

Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
Mission-Driven Innovation in Online Education

Mission-Driven Innovation in Online Education

by Bart Caylor | Jan 16, 2025 | Ideas, Marketing Trends, Featured, Future of Higher Ed, Podcast

In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical.  Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
One-of-a-Kind: Marketing the Uniqueness of Your School

One-of-a-Kind: Marketing the Uniqueness of Your School

by Bart Caylor | Jan 9, 2025 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast

The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.   You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us