One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
