3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]

by Bart Caylor | Mar 4, 2024 | Websites, Featured, Strategies

Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school.  As I’ve written before, it’s imperative that marketers optimize their...

Landing Pages for Education Marketing: 3 Tips to Win the Day

by Bart Caylor | Oct 9, 2023 | Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...

How to Use Your College Website to Enhance Enrollment

by Bart Caylor | Oct 13, 2022 | Websites, Featured, School Websites, Podcast

People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...

10 Awesome Tools for Higher Education Digital Marketing

by Bart Caylor | May 2, 2022 | social media, Websites, Blog, Featured, Higher Ed Marketing, Email Marketing

Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...

Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed

by Bart Caylor | Mar 7, 2022 | Websites, Blog, Featured, Higher Ed Marketing

At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...

The Evolution of University Websites: Becoming Adaptable

by Bart Caylor | Mar 3, 2022 | School Websites, Websites, Featured, Podcast

In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...